What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things NFL. By issuing its own official magazine, the NFL becomes the latest high-profile brand turned publisher. NFL magazine faces some obstacles, one of which is sports media saturation and a low profile in the digital world. The publication can succeed by becoming more digitally savvy and catering to content-hungry fantasy football enthusiasts.