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Tag Archives: Buzzfeed
7 Ways to Make a Content Junkie Cry
I am a content junkie. I read, watch, and listen to anything. The New Yorker, Vice, Rolling Stone, my daughter’s Instagrams, or Vine selfies from people I don’t even know: everything is fair game to be consumed at my all-you-can-eat … Continue reading
Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report
The recently leaked New York Times Innovation report has become required reading because the document provides a candid snapshot of a legendary brand struggling to embrace the realities of running a business in the digital era. In unsparing language, the … Continue reading
How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture
Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media … Continue reading
Posted in Media, Social media
Tagged @DeletedTweets, Buzzfeed, Caitlin Dewey, CNN, David Deal, Elan Gale, Facebook, hoaxes, Huffington Post, Kyle Kinane, Pace Salsa, Paris Hilton, Randy Liedtke, Superhype, Twitter, USAirways
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Gini Dietrich Discusses Content Marketing in 2014 and Beyond
What does the future of content marketing look like? According to Gini Dietrich, founder and CEO of Arment Dietrich, succeeding with content in 2014 and beyond means being visionary, practicing brand journalism, embracing native advertising, and telling employee stories. The … Continue reading
Posted in Marketing
Tagged Arment Dietrich, branded content, Buzzfeed, Content Jam, content marketing, Content Marketing Institute, David Deal, Edelman, Gini Dietrich, John Deere, Lego, Marketing in the Round, Mayo Clinic, native advertising, Spin Sucks, Superhype, Zappos, Zingerman's Deli
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Lady Gaga Gives Her Fans a Visual Hashtag with “Applause”
With the release of her new single, “Applause,” Lady Gaga has served a visual feast to the news media. On August 12 she conspicuously wore Kabuki-inspired face paint while making the rounds in Los Angeles to promote the first single … Continue reading
Posted in Celebrities, Marketing, Music, Social media
Tagged Applause, ARTPOP, Buzzfeed, David Bowie, David Deal, Huffington Post, Instagram, KISS, Lady Gaga, Little Monsters, Superhype
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Ford: Crisis Management Done Right
Corporations are fond of saying “Our people make a difference.” Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been … Continue reading
Posted in Digital, Marketing, Social media
Tagged Business Insider, Buzzfeed, Facebook, Ford, JTW India, Kardashians, Scott Monty, social media, WPP
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