Sometimes the best PR strategy is to keep your mouth shut. Case in point: the rapidly unfolding Brookfield Zoo Facebook fiasco.
Here’s the scoop: on October 3, a Chicago CBS News affiliate published a story indicating that the zoo was making safety repairs after CBS news ran an undercover report exposing unsafe conditions such as the existence of splintery benches and railings.
The story was prompted by an incident in which a zoo guest named Ashley Lionberg claimed she contracted a debilitating case of tetanus from a decayed Brookfield Zoo park bench. CBS News reported that Lionberg will likely file a lawsuit against the zoo.