How to Fail Early and Often

Photo credit: John Karpinsky

If you want to learn something about dealing with failure, try to do some improvisational acting. Because when you act, you fail a lot. On stage. In front of everyone.

During summer weekends, I am part of the cast of the Bristol Renaissance Faire, an outdoor theater near Kenosha, Wisconsin. The Faire is a recreation of Bristol, England, in 1574. Faire guests pay $25.95 to immerse themselves in a world that recreates the sights, sounds, and smells of a Renaissance-era village. There are stage shows, shops, restaurants, and actors dressed up in period garb walking around to play with visitors.

I portray a character named Nicolas Wright, and my friend Kendall Monaghan plays Dandy Goodwell. We are two of the characters guests meet in the streets. In essence, the Bristol streets are our stage. Our job is to engage with people quickly and figure out how to uplift them through improvised talking and joking that usually lasts a few minutes per encounter.

Photo credit: Denise Beidler Bennorth

We do this kind of street improv all day, from 10 a.m. to 7:30 p.m. And we are good at it. We know how to read people and find a way to engage them with our improvised comedic bits. People are asking us all the time how we do it. Well, we’re good because we fail a lot and learn from failure.

Photo credit: John Karpinksy

When you meet and greet people all day in an outdoor theater, you’re going to mess up. You’re going to make a joke that falls flat. You might approach a Mom just when she’s distracted with a fussy child. Or maybe you’ll forget the name of someone you met 5 minutes ago. This is the nature of street improv.

One recent weekend, Kendall and I really screwed up. We wanted to stage a water balloon toss with some patrons on a particularly hot day. We thought the idea was brilliant. Who wouldn’t want to play catch with a water balloon and see it splash all over dusty streets?

We chose a heavily trafficked spot in the park and placed several water balloons on the ground. Then we called out to different patrons. Would they like to have a water balloon toss?

Guess what: no one cared. In clusters of two, three, and four, the patrons just kept walking past us like we didn’t exist. Every once in a while, we might convince someone to stop and play, but it was obvious they were bored out of their skulls. It didn’t help that the balloons never broke, and everyone’s aim sucked, leading to several moments where one of us needed to stop, scurry off, and retrieve a rolling water balloon.

We called an end to the toss after about 5 minutes, which seemed like five years. Here’s what we did next:

  • We went backstage and had a good laugh. Could you believe how bad we bombed? we asked each other. And how about the 20-something dude who looked like he was ready to doze off in the middle of the balloon toss? Could we have failed any more spectacularly?
  • We figured out what we needed to fix. We realized we’d made two crucial mistakes: first, we’d chosen a location near the entrance of the park. Well, when people are just walking through the front gates, they don’t want to stop and play with two actors in 16th Century garb. They’ve usually decided to go see one of the stage acts or the joust, and they are focused on walking to their destination. We were a distraction to their day, not a source of fun. And, second, we tried too hard to get people to play with us. We were like the desperate kid brother and sister who beg everyone to play. We were too needy.

Based on our analysis of what we did wrong, we adapted our approach. We chose a spot where people tend to tarry a bit and take in the day. We carried out our water balloons in big reproductions of 16h Century military shields for a little visual theater. And then we started tossing the balloons at each other without asking anyone to participate.

As it turns out, when people see two people playing and having fun, something happens: they stop eating their turkey legs and watch. They become curious. What’s going on? What’s up with the flying water balloons? And some of them want to join in.

Within a few minutes, patrons just started naturally picking up the balloons we’d set on the ground. We formed a circle and started tossing water balloons until one of us dropped them, leading to laughter when the balloons splattered on the grass. Sounds kind of silly, right? Well, when you’re dressed up in a funny costume, something as mundane as a water balloon toss seems amusing to other people.

Photo credit: John Karpinsky

The bit worked so well that we repeated it over a few weekends. Then we experimented with a watermelon toss, which really went over well. A water balloon splattering on the grass is funny. A watermelon exploding all over the place is spectacular.

Success!

The key to dealing with failure: we laughed. We owned the failure. But we learned and got better.

How do you bounce back from public failures?

Deeper Magic

This summer, I forged a deeper spiritual connection with the Bristol Renaissance Faire, where I act on the weekends. The Faire, located just north of the Illinois/Wisconsin, recreates the city of Bristol in 1574. As I have discussed on my blog, Bristol is a place of strong magic, like Middle-earth, possessing a powerful spiritual force. Throughout the summer I commented on Facebook about Bristol’s spiritual pull even though I don’t expect everyone to understand what I’m talking about. Here are some of those posts culled from my Facebook page. I hope the words inspire you to find your own place of magic.

Diving into the Abyss (July 31, 2018)

Portrait credit: John Karpinksy

It’s one thing to get comfortable being uncomfortable, but quite another to dive into a terrifying abyss. On Sunday, performing as my Sir Nicolas Wright, I jumped up on a small stoop in the crowded Sun Garden of the Bristol Renaissance Faire with absolutely no game plan. I did so to force myself to get better at onstage improv. (I am far more comfortable with improv on the street in small groups.) I felt several eyes staring at me with “What is this guy doing?” looks. With the help of castmate and friend Kendal Monaghan, I just started riffing by reading people in the audience and reacting to their reactions. We ended up putting one patron on a mock trial for the crime of dragging a dead whale down the streets of Bristol. There is strong magic in Bristol that makes us do crazy, fun, and challenging things that reverberate in our souls, but the magic dust floats through the air for only nine weekends. We need to make each one count.  Continue reading

Laugh When You Fall

Photo credit: Wayne Hile

One recent Sunday afternoon, the unthinkable happened: I stumbled and fell onstage in front of a large audience. I felt humiliated. Embarrassed. Foolish. But I recovered by owning my mistake with a laugh instead of pretending nothing happened.

For context: on summer weekends, I am part of the cast of the Bristol Renaissance Faire, an outdoor theater near Kenosha, Wisconsin. The Bristol Renaissance Faire is a recreation of Bristol, England, on a day in 1574 when Queen Elizabeth came to town. Faire guests pay $25.95 to immerse themselves in a world that recreates the sights, sounds, and smells of a Renaissance-era village. I portray a pompous barrister and guild master Nicolas Wright, who is one of the residents guests meet in the streets. In essence, the Bristol streets are my stage.

One of the day’s highlights is the Queen’s Parade, which occurs shortly before 1:00 p.m. Marching in the parade is an honor that requires the cast to sing, wave, and shout praises to Queen Elizabeth as we walk through the dusty streets in a choreographed procession. I never grow tired of marching in the parade through the front gates and into the crowded streets, where the crowds lining the parade route create an electric feeling with their own cheering and shouting.

On July 16, I was marching alongside my fellow cast mates on Guild Hall Row, a narrow stretch of road flanked by shops and trees. I was prancing and preening as Nicolas Wright always does when I came upon a makeshift hopscotch court formed by flowers in the middle of the parade route. The egotistical Nicolas Wright just had to jump through the hopscotch court, with an exaggerated twist and twirl of his large green-and-black surcoat. Somehow while leaping around on one foot, I caught my foot in my billowy trousers and lost my balance. One moment I was soaring in the air, and the next moment I found myself on the ground, a tangled mass of surcoat, dirt-covered pants and shirt, and stunned ego.

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Spin Creative Gold with “Yes, And . . .”

Photo credit: Brian Schultz

If you want to inspire people to do great work, try the “Yes, and . . .” approach.

“Yes, and . . .” is a popular expression in theater, especially in improvisational comedy. You might have encountered the idea in Tina Fey’s book, Bossypants. The concept refers to accepting someone else’s idea (“yes”) and building on it (“and . . . “). Improv theater absolutely depends on “Yes, and . . . ” because the actors create scenes by building off each other’s improvised ideas and running with them. One actor might start a scene by, say, spontaneously portraying William Shakespeare getting time warped to a modern-day Beyoncé concert. The “Yes, and . . .” occurs when their acting partner onstage builds upon the idea — perhaps improvising as Beyoncé and inviting Shakespeare for a duet of “Drunk in Love.”

By contrast, replying to Shakespeare with an unhelpful “But, Shakespeare, how did you get here?” or improvising with a scene that ignores the presence of Shakespeare shuts down the actor who came up with the idea of the time-warped Shakespeare and kills the improvised moment — the equivalent of a “No, but . . .” that alienates everyone, including the audience.

At the Bristol Renaissance Faire, an outdoor theater where I act on summer weekends, “Yes, and . . .” shapes how the cast collaborates, whether we’re developing new bits of improvisational comedy or ideas for enriching the characters we portray. The principle behind “Yes, and . . . ” is that people become more effective when you affirm them with positive reinforcement and when you apply the power of collaboration to make their ideas better.

The power of “Yes, and . . .” is an important theme in my recent appearance on Allison Pettengill’s Helping History Happen podcast, which focuses on how history inspires people. I hope you will give it a listen. The first part of my conversation with Allison focuses on how I fell in love with history and how historical figures such as T.E. Lawrence and Queen Elizabeth I have inspired me. The second half focuses on how I overcame my self-doubts to successfully audition for the Bristol Renaissance Faire and then built a popular character named Nicolas Wright even though I had zero acting experience when I joined the cast in 2014.

About Bristol

The Bristol Renaissance Faire is a recreation of Bristol, England, on a day in 1574 when Queen Elizabeth came to town (which did in fact happen in history to celebrate the Queen’s signing of the Treaty of Bristol). Each summer, patrons pay to walk through the gates and immerse themselves in a Continue reading

A Place of Magic

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Photo credit: Brian Schultz

“I have come home at last! This is my real country! I belong here. This is the land I have been looking for all my life, though I never knew it till now . . . Come further up, come further in!” — C.S. Lewis, The Last Battle

Do you have a happy place, a special source of joy that uplifts your soul every time you are there? Let me tell you about mine.

The Bristol Renaissance Faire is a make-believe 16th-Century English village that recreates a day when Queen Elizabeth has come to visit. Bristol is located within sight of the world of concrete roads, orderly outlet malls, and generic motels that cluster around Interstate 94 just north of the border between Illinois and Wisconsin. From the road, Bristol looks like a patch of green wood enclosed by a fence. Bristol is in the world but not of the world.

The world of Bristol is a tangle of trees, dusty lanes, cozy wooden shops, elaborate stages, still ponds, glades, and meadows. Entering Bristol requires visitors to pass through a set of gates, like the Pevensie children entering Narnia through the doors of the wardrobe. My family and I have been visiting Bristol for years. My daughter, Marion, and I are now part of the cast of actors who become Bristol residents for Saturdays and Sunday during the summer.

I have often been asked why on earth I choose to dress in heavy 16th Century garb and drive two hours round trip on Saturdays and Sundays to bake in the summer heat. I have offered some answers through my blog during the past few years. But my posts are, at best, clues, as is the one I’m writing now. For Bristol is a mystery, like a rune that casts a spell on you. Bristol is a place of strong magic, like Middle Earth or the island in Lost.

Over the years, I have experienced the setbacks that beset you if you hang around long enough, ranging from job loss to death of family and friends. Bristol is a healing balm. Early on Saturday and Sunday, long before the gate opens, and before many of my cast mates arrive, I walk through the trees that stand like guardians beside a private lane where cast members enter the grounds. I feel the trees whispering to me that the time has come to put aside all the world’s cares and surrender to Bristol.

The spell of Bristol grows throughout moments of the day, like when I walk past the fairy village in the morning. The miniature buildings and trees of the village are set off from a meadow by a little fence, seemingly still but humming with energy. Or when I smell wood smoke and notice white wisps rising from cooking pots simmering in the open air at the Dirty Duck Inn across from the Cheshire Chase Action Stage.

The day brings more smells, sounds, and sights. Like the drone of a hurdy-gurdy in the distance as you stroll down the wide expanse of High Street and Shoplatch Lane. The harmonic voices of the Bristol Buskin Frolic dance company or the jingle of the bells on their feet as they walk by. The sight of fairies, their faces painted yellow, green, and blue, dancing amid the trees or hiding in bushes. The shadows that fill Shakespeare’s Meadow, creating tall, animal shapes that dissolve in the trees. In the evening, I sometimes detect a splash of incense wafting from the shops, like a natural perfume in the air, which energizes me during moments when my body grows tired from having roamed the streets all day, interacting with patrons as I portray a character named Nicolas Wright.

When you visit Bristol as a patron, you can easily spend hours bouncing from one attraction to the next: the knights jousting, the comedy shows, the musical troupes, the Danse Macabre, the shops selling silver rings, ancient maps, and wooden swords, among other things.

Video source: the YouTube Bristol Renaissance Faire channel

The street improv acts create an energy that can keep you buzzing all day. As a cast mate, I enjoy all those things as much as I did when I was a patron, but I also appreciate the quiet moments when I savor life as I did when I was a child and things were simpler. Like lying in the grass behind a tree and studying the clouds before the mid-day parade begins. Or letting a breeze wash over me during a mid-afternoon lull in the hidden garden of the noble’s glade. Or following the graceful, swooping motions of a falcon after the creature is unleashed by royal falconer. Little moments that deepen the spell.

Video source: the YouTube Boston Mama Knits channel

The spell works its way through the cast and also the patrons, like Daniel, a military veteran who I’ve occasionally encountered in the streets. He is quiet, barely saying a word as he moves slowly from shop to shop. Normally he wears sunglasses and a cap with the name of his military unit stitched on the front. We sometimes trade smiles and small talk in fleeting moments. One time in 2014 he told me that Bristol is his happy place, where he walks off his memories of fighting in the Middle East. He thanked me for being part of the magic that heals him.

I never forgot that conversation — what he said, where I was standing in the shadows of Guild Hall Row when he confided in me, and his sunglasses and cap. I didn’t see much of him in 2015 or this year, until a few weeks ago, when I was marching in the mid-day parade. The parade snaked its way through Bristol, all of us kicking up little eddies of dust. As always, I made brief eye contact with a sea of faces, waving and shouting. Near the lane, I noticed a familiar, quiet grin behind a pair of sunglasses. I did a double take. I knew that face — Daniel’s, without the cap.

“I know you!” I shouted.

His grin became a broad smile.

“You will always be my friend!” I continued, as he disappeared from view.

Seeing Daniel filled my soul. He looked happy and healed. I wondered if I would see him that afternoon. You can see someone for just a moment in Bristol and never again. Every second counts. But a few hours later, at St. John’s Crossing, a little lane of shops and food stands, there he was, wandering alone. I held out my arms, and we embraced like brothers. Not a word needed to be spoken.

Video source: YouTube FunBlast TV channel

Everyone on the cast can tell you stories like mine. I hear them every day — tales of people transcending the world that sent them into Bristol, through encounters with Queen Elizabeth, learning how to country dance, or meeting a knight. These are but snapshots of a place, flat images that capture a glimpse of something unknowable. Magic cannot be known. Like faith, magic requires belief. I believe in Bristol magic even though I do not understand it fully. I am grateful that I have a place in my life for the unexplainable.

Your Audience Is Always Watching

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Photo credit: Ivan Phillips

Your audience is always watching even if you can’t see them.

Years ago, I was hanging out at one of those sweaty summer suburban festivals where the food consists of elephant ears and the carnival rides look like they’re held together with rust. Amid the squirt gun games and cotton candy haze, I noticed a wiry woman on a small stage singing remarkable renditions of Joan Jett songs. I walked over to the stage and realized that lo and behold, here was Joan Jett in the flesh, writhing, strutting, and blasting through her energetic song catalog. She had an audience of maybe a dozen people standing in a dark corner of the festival, but she performed as if she were commanding an arena packed with thousands.

She looked like she was having fun. I marveled at her obvious joy and wondered how she conjured up such passion when she was performing for a small cluster of people she probably could not even see very well in a poorly lit corner of the festival.

A few weeks ago, I found out for myself.

As I have discussed on my blog, during summer weekends, I perform at the Bristol Renaissance Faire, an outdoor living theater in Wisconsin that re-creates the sights and sounds of 1574 Bristol, England, on a day when Queen Elizabeth is visiting. The character I portray, a pompous guild master named Nicolas Wright, hosts an improv show with a charming and lovable guild master named Thomas Halfcake, portrayed by Benjamin Cormalleth. During our show, known as the Court of Common Pleas, we invite audience members onstage to be charged and tried for comical crimes such as kicking a fetid turnip or smiling without a license. We conduct a mock trail that always ends with our condemning the audience volunteer to perform a silly action onstage, such as howling at the sky as punishment for their “crimes.” The show relies entirely on our ability to create a bond quickly with an audience and strengthen that bond over the course of 30 minutes.

Ben and I have worked together as cast mates for three years now, and we both love the experience of cavorting in the dusty streets of Bristol, making people happy from 10 a.m. to 7:30 p.m. on Saturdays and Sundays throughout the summer. Do you remember what it felt like when you were a kid and summer days meant playing outdoors from morning until nightfall? For us, being part of the cast evokes that sense of fun. Whether we are on the streets or onstage, we are energized by the spontaneity of improv.

Normally we do our show at noon on an intimate stage known as the Lord Mayor’s Forum. We can easily project our voices and attract attention at this centrally located spot. But on one recent Sunday, our show was switched to a different stage located at a busy crossroads. When noon rolled around, we took to the stage and sized up the audience — which consisted of exactly one cast member who had appeared to catch our act. Otherwise, we had zero patrons filling the benches. Maybe the layout of the stage was not inviting. Maybe the location was not ideal. But it was showtime, and we were on our own.

I glanced over at Ben. He looked as happy as he always does. Without saying a word, he flashed me a smile that said, “Let’s have fun.”

So we had fun. We dug into our characters to swap jokes about being a nefarious barrister and a charming baker who form a most curious pair. We performed improv bits. We dialed up our make-believe Elizabethan-era accents and projected our voices even louder than usual. We laughed like kids on vacation without a care in the world. It really didn’t matter how many people were in the audience or whether they were paying attention. We were enjoying the moment.

At first, no one seemed to notice, or at least it looked that way to me. The Faire patrons kept moving along the lane. But they were watching, even if we didn’t know it. Soon, a family sat down in the front row, curious to find out why these two guys onstage dressed in robes, stockings, and hats were cutting up so loudly. Then the audience began to grow as a few more families and couples decided to check us out. Then more people wanted to find out what the other people were watching.

We quickly had an enthusiastic crowd. Audience members shot their hands into the air when we asked for volunteers. A woman who looked to be in her 70s cracked jokes with us and shouted “God save the queen” with Ben. Two children joined us onstage to be tried for the crime of being happy brothers and sisters. They had so much fun that their parents had to coax them to leave the stage when it was time to call a new volunteer. By the time the show was over, the audience was in a groove with us. We had drawn them into our orbit.

As our 30 minutes came to an end, Ben and I floated off the stage. We both knew something magical had happened — one of those special moments that we would carry with us throughout the summer.

What if Ben and I had phoned in our performance just because we didn’t think we had an audience? We would have let down the patrons who were paying attention even as they walked by the stage without seeming to give us a second thought. We would most certainly have never filled a seat.

And we would have let ourselves down. But instead, we gave ourselves over to the natural joy of savoring a summer moment at Bristol, an experience we love.

It doesn’t matter how many people attend your show, watch your speech, listen to your podcast, or read your blog. Someone out there is paying attention. You don’t always see them. But you owe them your best effort. And you owe it to yourself to love what you do.

Here are other posts I have written about my experiences acting at the Bristol Renaissance Faire:

Own the Stage,” September 3, 2015.

Get Comfortable Being Uncomfortable,” August 26, 2015.

Fake It Until You Make It,” July 17, 2015.

How Acting in a Renaissance Faire Has Made Me a Better Executive,” August 18, 2014.

 

 

 

 

 

 

Own the Stage

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Photo credit: Elizabeth Singer.

At some point in your life, you will need to learn how to work a stage properly, whether you are a student presenting a paper to your classmates or an executive sharing company news with your employees. Make no mistake: you are on stage, however informal the setting or small the audience. The key to owning the stage is using your body wisely — including your eyes, voice, and gestures. How you communicate is as important as what you communicate, as I have learned while acting on summer weekends at the Bristol Renaissance Faire. On August 30, an opportunity to act in a scene with my daughter encapsulated the elements of owning a stage.

As I have discussed on my blog, the Bristol Renaissance Faire is a festival in Kenosha, Wisconsin, that re-creates the sights and sounds of 1574 Bristol, England, on a day when Queen Elizabeth is visiting. I portray a pompous guild master named Nicolas Wright — a self-important and crotchety character who is constantly having his nose tweaked by a mischievous young rogue named Avis Nightjar, portrayed by my daughter, Marion.

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The crotchety Nicolas Wright. Photo credit: Mary Goljenboom.

The Faire cast is given extensive preparation and then an incredible amount of leeway to construct dramatic (usually comic) scenes that we perform on the streets of Bristol to delight the patrons as they explore the city. On August 30, Marion and I acted a scene that required us to use a very small stage consisting of a few wooden steps leading to a square platform that accommodates one or two people at most. The riser, known as the “stump stage,” is so small it does not appear on the Bristol map. But its convenient location at a busy intersection made it the best place for our dramatic bit, which consisted of Nicolas Wright publicly charging Avis Nightjar with a list of ridiculous crimes ranging from poltroonery to hooliganism.

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Avis Nightjar, rogue extraordinaire. Photo credit: Brian Schultz.

We built the scene to involve Bristol patrons. Throughout the weekend, Nicolas Wright let it be known that Nightjar would be put on trial Sunday at 6:15 p.m. He canvassed patrons to ask their opinion of her guilt or innocence and invited them to be present at the stump stage to learn the outcome of her trial.

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Wanted. Photo credit: Brian Schultz.

When the time came to declare the verdict, Nicolas Wright, with the help of a fool named Jaclyn Faltrades (portrayed by Terri Williams), attracted a large crowd to gather around the stump stage. Wright, standing on the stage, formally read to Nightjar a list of her alleged crimes (a moment that I borrowed from The Good, the Bad, and the Ugly, when the character of Tuco is read an extensive list of crimes for which he has been convicted). He then asked the crowd to render their opinion.

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Day of reckoning. Photo credit: Brian Berg.

Wright played up the moment with over-the-top bluster, making himself look foolish, and Nightjar watched from one of the lower steps with an innocent expression on her face. Of course, the overwhelming majority voted for her innocence. Wright allowed a pregnant pause to linger in the air while he pondered the vote, making eye contact with as many patrons as possible while he thought through his decision. His smile suggested a softening of his heart. Then he pronounced the verdict: guilty.

The crowed booed and hissed, and Nightjar cowered while Wright raised his arms for order. Wright asked Nightjar if she had anything to say for herself before he sent her to the stockade. The trial then took an unexpected turn, just as Marion and I had planned it: Nightjar stepped up to the platform, stood alongside Wright, and turned the tables on the barrister by threatening to expose a number of shady business deals of his. As she talked, Nightjar became more animated, waving her arms and smiling while Wright grimaced and shrank back. The crowd started to laugh, clap, and cheer for Avis as Wright sputtered and demanded she cease talking.

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Get Comfortable Being Uncomfortable

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Photo credit: Wayne Hile

“Get comfortable being uncomfortable” is one of those pearls of wisdom that career coaches are fond of sharing to inspire others to succeed. The notion makes sense: only by stretching your comfort zone can you learn and grow, whether you are a student, a software designer, or a Navy Seal. But for people to get comfortable being uncomfortable, the right elements need to be present, including a supportive environment, a purpose, and preparation, as a recent experience of mine illustrates.

As I have mentioned on my blog, during summer weekends, I am part of the cast of the Bristol Renaissance Faire, a festival in Kenosha, Wisconsin, that re-creates the sights and sounds of 1574 Bristol, England, on a day when Queen Elizabeth is visiting. I portray a friendly but comically pompous guild master named Nicolas Wright. Playing Nicolas Wright means constantly learning new skills, including improvisational comedy, face-to-face patron interaction (he greets patrons on the street all day long), and even stage combat. Auditioning for the cast was an enormous leap of faith for me, and once I came onboard in 2014, I discovered that being part of the cast is a constant process of getting comfortable with the uncomfortable. One recent Saturday, I pushed myself beyond the boundaries of comfort: I told a story.

Storytelling — the way it’s done at the Bristol Renaissance Faire — is new territory for me. I am at ease speaking in front of an audience, but storytelling is an art that requires the right pacing, body language, and voice control to create theater. The storyteller also needs to know how much detail to include to enrich the drama and how to involve an audience. For me, learning how to tell a story qualifies as becoming comfortable with the uncomfortable, an experience heightened by my fear of forgetting a key plot point or character name. But with the encouragement of my daughter Marion Deal — who is also on the Faire cast — I faced my fears, took a deep breath, and took my first step toward storytelling by telling a brief parable onstage.

After stumbling through several awkward practices, I unfurled the tale of the of Taoist farmer one sunny Saturday afternoon on the Queen’s glade, a section of Bristol where patrons and cast mates alike entertain the Queen Elizabeth each day with songs, stories, and poems. I remember the moment vividly: Sir Edmund Tilney, master of the revels to the queen (portrayed by Dennis Carl), took me aside and indicated that there was room on the schedule if I cared to perform that day. I swallowed hard and said, “I would be delighted to tell a story.” Part of me hoped he would forget our conversation, but after a few minutes, Tilney nodded to me and presented Nicolas Wright to the queen. I approached the queen, portrayed by Jennifer Higgins. She nodded gently. In one of those moments where life and art intertwine, her reassuring nod filled me with a confidence that I channeled into Nicolas Wright as he told the parable of a farmer in China who accepts good and bad fortune with equal measures of calm acceptance.

Turning to the audience gathered on both sides of the court, I worked through the parable with a deliberate pace, making eye contact with patrons, pausing when I felt like I needed to accentuate a word, and remembering to smile. The stage at the queen’s glade consists of a simple but elegant set of overlapping rugs set before the court on the ground. You don’t have the benefit of an elevated platform when you entertain on the glade. So I made sure I walked about the rugs a bit (without looking like I was pacing) and projected as loudly as I could to reach as many people sitting on the benches to my left and right. The more I projected, the stronger I felt. The warmth of the sun was like a golden balm. The audience fed me energy with their smiles. I did not stumble although I can point to many ways I could have done better. Afterward, a woman who had been in the audience approached me. “Thank you for that moment,” she said. “I don’t often hear parables such as the one you told. Your story really made me think about accepting life with grace.” I smiled at the patron, thanked her, and did a little dance inside my head. I certainly had not raised the bar for storytelling, but I had made a mark.

My personal breakthrough was no lark. And the moment was not a result of my effort alone. Some elements needed to be in place for me to have the courage to embrace the uncomfortable:

A Supportive Environment

If you manage others, they won’t learn how to take personal risks unless they know you have their backs. The Bristol directors and cast always have my back.

All Bristol cast train under the direction of an open-hearted and encouraging team of directors, starting with head of entertainment Kristen Mansour, who is fond of reminding everyone during cast meetings, “Leap, and the net will appear.” We do not learn under the withering criticism of a genius tyrant such as Steve Jobs or in the punishing environment that apparently pervades Amazon. We learn through positive reinforcement.

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Fake It Until You Make It

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Photo Credit: Brian Schultz

How would you like to have a job that requires you to be always on? Where the cameras are always rolling, and someone is always watching you? Where you smile and laugh no matter what kind of day you’re having? Would you be energized? Mortified? Maybe a little of both? Every weekend from July 11 to Labor Day, I have that job from early morning to evening. As I have discussed on my blog, I am part of the cast of the Bristol Renaissance Faire, a highly acclaimed festival in Kenosha, Wisconsin, where visitors pay $24 to experience a re-creation of the port of Bristol, England, in the year 1574. I portray a garrulous windbag of a barrister named Nicolas Wright, whose personality mixes bluster with a vulnerable need for approval. In real life, I am a quiet, reflective person who prefers chilling out with music and a book in my spare time. You might argue that by becoming Nicolas Wright, I’m faking it. And yet, I wouldn’t have it any other way. Being always on keeps you connected with people. And you need to be connected to be creative.

When you join the Bristol cast, you make a commitment to uplift others. All cast members, entertainers, and merchants adhere to a sacrosanct rule: make every patron who walks through the Bristol gates feel like an honored guest to be celebrated, revered, and welcomed. Bristol is also a dream for anyone who creates. As cast members, we create our own characters and skits, and hone our talents through acting lessons, improvisational training, and dialect coaching. The creativity and customer service complement each other: the characters we develop, ranging from Sir Walter Raleigh to Martin Frobisher, exist in order to offer an immersive experience to our guests — namely a sixteenth century town hosting the Queen of England.

And we are “on” for the patrons from 10:00 a.m. until the faire closes at 7:00 p.m. — without exception. We want patrons to forget their cares for a day, which means we must do so as well. It doesn’t matter whether I’ve had a long week at work, I woke up with a headache, or I’m stressing over an unexpected $1,200 bill from the auto repair shop. When it’s show time, I’m going to mingle with patrons, joking with them, praising them, handing out trinkets to kids, and performing scheduled skits, including the Queen’s Show that follows our daily parade. And there is only one way to do it: with a smile, a wink, and a laugh, for hours. There is no going halfway, nor should there be. That one moment when you let your guard down and act impatiently with a child at 6:45 p.m. after you’ve been enduring heat, humidity, and mosquitoes could tarnish a family’s first visit to Bristol. That instant when you grimace because your toe aches as you march in the Queen’s parade just might be the moment when a happy couple celebrating their wedding anniversary is taking your photo for their Facebook album. If necessary, you fake it until you make it. But here’s the thing — being always on is both exhilarating personally and essential to creativity. Here’s why:

  • Uplifting others is a selfless act. When your attention is focused on making other people happy, you stop thinking about your own problems and direct every fiber of your energy outward. You, in turn, are rewarded. Just last week, I handed one of my Nicolas Wright calling cards to a patron, who noticed that I had written a runic symbol on the back of the card. It turned out that he was an expert on runic symbols. He happily produced several runic stones he had hand-crafted and eagerly discussed his passion with me. A small gesture on my part was returned 100-fold. What if I’d blown him off? I would have lost.
  • Faking it until you make it really does make you happier. As the saying goes, love is a verb. Action creates emotion. At first you might truly feel like you are acting when you hit the streets of Bristol in the morning, but the energy from the patrons and my castmates uplifts me. It never fails: be friendly to one person after another, and no longer do you feel “on.” You naturally feel energized and positive.
  • Being always on spurs creativity. Our directors encourage us to deepen our character development through interactions with patrons. Each time I meet a patron, I have an opportunity to test a new joke or gauge a response to a revelation about my character. When I first developed the character of Nicolas Wright, I cast him as a nobler leader. But then I experimented by making him a bit more devilish, and I noticed patrons became more engaged and interested. They liked him more as a villain than as a saint. But I would not have achieved this kind of creative breakthrough unless I had constantly put myself out there, interacting with people and giving them my all. Sometimes my jokes bomb, but Bristol is the kind of place where trying and failing is not only expected but celebrated. You just cannot grow unless you’re pushing yourself to inhabit your character and learning from everyone around you.

Learning how to “fake it until you make it” has taught me how to take energy from other people, internalize it, and then build on it, whether I am acting at Bristol or living my everyday life. That energy not only uplifts others, but it strengthens you. And the dynamic of being with others leaves you with fresh ideas that won’t necessarily arrive when you are alone.

You don’t need to be an actor in a Renaissance Faire to apply this lesson. For instance, occasionally I attend business conferences as part of my job as a consultant and writer. The events usually include social functions as well as more formal learning sessions with presentations. Instead of blowing off the cocktail parties as I once did, I force myself to not only attend them but to mingle with other attendees, no matter how busy my day is or how many unanswered emails I need to address. I almost always walk away from the social functions learning as much or more than I did by sitting through a PowerPoint presentation because the real-time insights from other attendees build upon each other through conversation. What are some opportunities you might try?

How Acting in a Renaissance Faire Has Made Me a Better Executive

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Photo credit: Steven Bourelle

This summer, I have been living two lives. During the week, I am CEO of David J. Deal Consulting, helping companies build their brands with content marketing. But during the weekends, I transform myself into Nicolas Wright, a vainglorious barrister who walks a fine line between good and evil as he campaigns to be lord mayor of Bristol, England, in the year 1574. As a member of the cast for the Bristol Renaissance Faire in Kenosha, Wisconsin, I have been scolded by Queen Elizabeth, robbed by gypsies, and stabbed with a bread loaf by a swashbuckling baker. On hot, humid days, my family and I, along with 400 cast members, wear layers of historically accurate clothing more suitable for a Chicago winter as we re-create the day when Queen Elizabeth visited Bristol, England, 440 years ago.

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Photo credit: Bristol Renaissance Faire

Why do I do it? Well, at age 51, I’m having a summer that children would envy. I am also learning lessons that are changing the way I do business and live my life — such as how to take a leap of faith, and the difference between elevating your customers instead of simply servicing them. Here is what I’ve learned so far.

1. Leap, and the Net Will Appear

I seldom make a decision without doing extensive homework. I don’t buy a bag of bagels without doing a cost/benefit analysis. But the Bristol Renaissance Faire has taught me the importance of making a decision based on faith in things unseen.

Bristol has been described as a cross between Williamsburg, Virginia, and environmental street theater. My family and I have attended for years because the make-believe Renaissance village north of Chicago hums with energy and good vibes as jugglers and fools mingle with courtiers, merchants, lute players, and all-around cool people. This year, we auditioned to join the cast in order to spread the joy that the faire has given us. We were excited when we all received the good news that we had become professional actors for 10 weekends this year. But when I told my friends and colleagues that our family had successfully auditioned for cast parts, I encountered plenty of skepticism — mostly in the form of polite but concerned questions such as, “Can you handle this kind of commitment?” “Won’t it get hot walking around all day in costumes?”

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Photo credit: Steven Bourelle

Indeed, being a cast member is a commitment. My wife, daughter, and I leave our home at 6:30 a.m. each Saturday and Sunday for a 55-mile drive one way, 10 weekends total during the hottest weeks of the year (plus five weekends of training and rehearsal onsite before opening day). Once we arrive at Bristol, we spend the morning preparing for a 10-hour, high-energy day of interacting with patrons who pay good money for an authentic, fun experience, rain or shine. On Saturday nights, we arrive home after 9 p.m. for precious rest before hitting the road again Sunday morning. By Sunday night, I am exhausted after portraying a bombastic barrister who campaigns Continue reading