Tag Archives: BP

The high cost of brand failure

By triggering a catastrophic oil spill in 2010, BP made a mockery of its own carefully orchestrated $200 million marketing campaign to tout the company’s green values. One year later, BP continues to pay a price for failing to deliver … Continue reading

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BP doesn’t care about your Facebook page

By now most marketers can recite many examples of how social media has had a measurable impact on a brand, for better or worse. The BP fiasco is not one of those examples. In fact, the aftermath of the BP … Continue reading

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Actions speak louder than words for BP & consumers

Jeff Bezos once said famously that a brand is formed mostly by what a company does, not by what it says. If that’s the case, then the BP brand is in serious trouble — provided that consumers are going to … Continue reading

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