Tag Archives: blogging

How to create an enchanting event

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , | 5 Comments

Coors embraces Social Influence Marketing™

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ — or employing social media and social influencers to meet the … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , , , , , | Leave a comment

Coors embraces Social Influence Marketing™

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ — or employing social media and social influencers to meet the … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , , , , , | 8 Comments

Boy, did I screw up

I’m part of the Avenue A | Razorfish team responsible for our employee blogging program. As such, I co-wrote our employee blogging policy, which happens to include this gem of a statement: “keep up with your work. Don’t let blogging … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , | Leave a comment

Boy, did I screw up

I’m part of the Avenue A | Razorfish team responsible for our employee blogging program. As such, I co-wrote our employee blogging policy, which happens to include this gem of a statement: “keep up with your work. Don’t let blogging … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , | 15 Comments