What Can You Learn From Beatlemania If You’re Not the Beatles?

“Beatles Bomb on TV.”

Those were the words the New York Herald Tribune used in dismissing the historic appearance of the Beatles on The Ed Sullivan Show February 9, 1964. Yes, it’s hard to believe, but the Herald Tribune¬†completely scoffed at one of the most famous moments in television history, which is widely regarded as ground zero for the launch of Beatlemania in the United States. Fifty years later, news media ranging from Rolling Stone to Late Night with David Letterman are celebrating that fabled night when 40 percent of the entire United States was glued to their television sets and willingly acquiesced to the music, charisma, and energy of John, Paul, George, and Ringo. But as I noted in a new presentation I’ve uploaded to SlideShare, Five Lessons Musicians Can Learn from Beatlemania, the Beatles had to endure their share of rejection and scorn from the mainstream news media even as the American record-buying public was embracing them. The band’s ability to rise above the critics and win over the influencers is one of the lessons I believe today’s artists can learn from Beatlemania.

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To be sure, by early 1964, the Beatles were already the most popular act in their native United Kingdom and were rapidly ascending in the United States, thanks to the power of their single, “I Want to Hold Your Hand.” But ¬†mainstream influencers simply did not understand them — neither their music (which was too different and too loud), their appearance (their hair was just too long), nor their adoring fans (who were too emotional and devoted). After all, only one month before the Beatles arrived, the Number One song in the United States was “Dominique” by the Singing Nun. And then along came the Beatles, brimming with sex appeal, to sing “All My Loving” on Ed Sullivan. The Herald Tribune was not the only doubter. “Visually, they are a nightmare . . . musically, they are a near disaster,” scoffed Newsweek. ¬†“America had better take thought as to how it will deal with the invasion . . . Indeed a restrained ‘Beatles go home’ might be just the thing,” reacted the Baltimore Sun to Beatlemania.

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The Beatles didn’t simply endure critics: they won them over. From the start, they always understood how to charm and wow the influencers who were so critical to building their fan base. In their home country, they famously Continue reading