Tag Archives: Bass Pro Shops

Big experiences come in small packages

I’m always hearing about how retailers like Bass Pro Shops and American Girl are the masters of building a brand through a great experience. Instead of peddling merchandise on bland-looking racks in its stores, American Girl creates a fun destination … Continue reading

Posted in Marketing | Tagged , , , , | Leave a comment

Big experiences come in small packages

I’m always hearing about how retailers like Bass Pro Shops and American Girl are the masters of building a brand through a great experience. Instead of peddling merchandise on bland-looking racks in its stores, American Girl creates a fun destination … Continue reading

Posted in Marketing | Tagged , , , , | Leave a comment