Tag Archives: Axe

How to smell like a man

Hey, guys, how would you like to smell like “Wilderness, Open Air & Freedom”? All you need to do is introduce your underarm to Old Spice Denali deodorant, one of the many different brands available in the increasingly crowded category … Continue reading

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AXE: sexy and useful at Pitchfork 2011

Want to make your brand memorable? Be useful. AXE just showed me how at the 2011 Pitchfork Music Festival in Chicago. Most of us know about AXE, the provider of men’s body grooming products, from its slick and sexually provocative … Continue reading

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Does Myspace have a future?

The future certainly looks bleak for MySpace. The Wall Street Journal recently reported that advertisers are wary of Myspace and cited companies such as PepsiCo, which has not run an ad on Myspace since 2009. And according to comScore, the … Continue reading

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How dead is the web?

With all the recent talk about the “death of the web,” you would think that consumers and marketers are abandoning the humble website like a jilted lover in favor of more attractive options like iPhone apps. And yet two recent … Continue reading

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Amnesia Razorfish: sexy, social and successful

Recently Australia-based Amnesia Razorfish (part of the Razorfish global network) won the Adnews interactive agency of the year for the third consecutive year. As a Razorfish employee, I’m happy for my colleagues at Amnesia Razorfish (and of course for our … Continue reading

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Smirnoff, Nike, and Lynx embrace Social Influence Marketing

What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, … Continue reading

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Smirnoff, Nike, and Lynx embrace Social Influence Marketing

What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, … Continue reading

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