SKECHERS + Kim Kardashian = connected branding

We live in an age where celebrities such as Kim Kardashian and Ashton Kutcher have become not only powerful brands but entrepreneurs and business partners for companies such as Bebe. On the Great Finds blog (operated by my employer iCrossing), I discuss with my colleague Heather White-Laird how Kim Kardashian and iCrossing are helping SKECHERS become a more connected brand — which is to say more visible and engaging to consumers across multiple media. I hope you’ll check it out.