Pink Floyd shines on for Baby Boomers

When EMI Music announced in May that the record company would re-issue the Pink Floyd musical catalog via re-mastered compact discs, vinyl editions, and Blu-rays, a friend of mine in his 20s asked me who on earth would buy such a blatantly physical product in the digital era. Answer: Baby Boomers. The Baby Boomer generation is sizeable (nearly 80 million strong) and willing to buy music in analog form.

Unless you know something about the increasingly powerful Baby Boomer generation, the EMI re-issue certainly defies logic. Beginning September 26, EMI will shower Pink Floyd fans with a slew of analog goodies, including:

  • A re-mastered version of the band’s classic The Dark Side of the Moon via a two-disc “Experience” set, a vinyl LP, and a six-disc “Immersion” set (the latter retailing for $110 on Amazon as of September 25).
  • Fourteen remastered Pink Floyd albums, available individually and as a “Discovery” box set ($180 on Amazon @September 25).

In November, EMI will release the band’s 1975 album Wish You Were Here via five-disc and two-disc editions and then The Wall will receive similar treatment in February 2012.

The packaging promises to be extravagant. The Dark Side of the Moon Immersion box will include a booklet designed by Storm Thorgerson (who designed the original album art), an art print, and even a scarf. And the music is said to be remastered in superior Continue reading