Tag Archives: Altimeter Group

What is content marketing?

  Occasionally I am asked how content marketing differs from other forms of building a brand. After all, doesn’t all marketing contain content of some sort? Two recent blog posts I wrote for the iCrossing Content Lab illustrate how content … Continue reading

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New Altimeter Group report challenges social software vendors to grow up

  If you’ve ever felt that your company’s social media platforms have spiraled out of control, you are not alone. According to a new Altimeter Group report, brands manage an average of 178 discrete social media accounts such as YouTube … Continue reading

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