Tag Archives: Altimeter Group

What is content marketing?

¬† Occasionally I am asked how content marketing differs from other forms of building a brand. After all, doesn’t all marketing contain content of some sort? Two recent blog posts I wrote for the iCrossing Content Lab illustrate how content … Continue reading

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New Altimeter Group report challenges social software vendors to grow up

¬† If you’ve ever felt that your company’s social media platforms have spiraled out of control, you are not alone. According to a new Altimeter Group report, brands manage an average of 178 discrete social media accounts such as YouTube … Continue reading

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