Tag Archives: Altimeter

How to create an enchanting event

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. … Continue reading

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How the NFL & Facebook build the Coors Light Brand

For Coors Light, winning the hearts and minds of men aged 21-34 means serving up a different kind of brew that combines the excitement of the NFL and the reach of Facebook. The official beer of the NFL has worked … Continue reading

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Does your brand get Facebook?

A new Altimeter Group report identifies eight success criteria for Facebook page marketing — and points out that brands have a long way to go applying those criteria successfully. I encourage marketers to read it. The report is free, and … Continue reading

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Crowdsourcing Charlene Li’s new book

Conventional wisdom says that you cannot write a book by committee.  Charlene Li of Altimeter Group is trying to dispel that idea, to some degree. As she’s researched and written her forthcoming book Open, Charlene has relied on her blog … Continue reading

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