Tag Archives: advertising

Gillette Tries to Be the Best That Companies Can Be

Gillette sure knows how to create a controversy. The company’s “We Believe” short video, which challenges men to hold each other accountable for toxic behavior, has quickly become a polarizing example of the emotional firestorm a business can ignite when … Continue reading

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Consumers are the content in stunning Forever 21 ad

Times Square Billboard by Space150 from Cliff Kuang on Vimeo. There is no such thing as intrusive advertising so long as advertisers provide great content to consumers — and in the case of a new Forever 21 billboard ad, consumers … Continue reading

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Skip the ad? Skip the story

Whoever complained about intrusive advertising hasn’t read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna: “The world … Continue reading

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Skip the ad? Skip the story

Whoever complained about intrusive advertising hasn’t read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna: “The world … Continue reading

Posted in Marketing | Tagged , , , , , , , , | 3 Comments