What is this guy selling?

Apparently we all have a brand lurking inside us ready to shine if we’ll take the time to develop it. So says HBR, Inc., and a host of eager-to-please personal coaches. So what kind of brand do you think one Phil Davison was selling in his unsuccessful bid to become treasurer for Stark County, Ohio? Part of me thinks “train wreck,” but part of me is fascinated by this over-the-top, Huey-Long-meets-Steve-Ballmer fiery tornado of a speech. He might have lost his bid for political office but perhaps he can “extend” his brand to a career in football coaching?

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