The face of a great brand

beatles

The best-selling album of the decade?  Not Eminem.  Not Usher.  But The Beatles 1, a collection of Beatles Number One singles that has sold 11.4 million units since its release in November 2000.  Pretty astonishing for a group that broke up decades ago.

One can argue that the lack of Beatles music in digital format contributed to the sale of the physical CD. But I think there’s a lot more to the popularity of The Beatles 1: quite simply, the Beatles created an enduring brand.  I’m not talking about successful marketing (although the band has been well marketed over the years).  No, the Beatles created a great brand by creating a great experience — the songs and albums that delight us over and over each time we hear them.  Without compelling music, the Beatles might have enjoyed success initially but not this kind of long-term loyalty from one generation to the next.

Sound obvious?  I hope it sounds so obvious that all of us aspire to create something great.  I’m not saying we can all be Beatles, but we can follow their example — by trying to create something memorable for others, whether you are publishing content, providing a service, or marketing a product.

It’s worth pointing out that the Beatles enjoyed wild success during its 1964 invasion of the States after the band’s music began to take hold. The music (specifically the song “I Want to Hold Your Hand”) ignited the interest among American consumers.  The promotion of the band built off that interest, in turn.

To build a great brand, don’t get obsessed with generating buzz or influencing the influencers.  Create something great first.

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9 Responses to The face of a great brand

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  3. reactorr says:

    They\’ll always be one of the best bands. Their arrangements were ahead of most. And they\’re just so familiar for many generations that lots probably want the remastered hits.

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  5. Is it really? I was born in 1987 and I\’m not familiar with The Beatles\’ music… Yeah, I heard they were good. 🙂 Let it be an inspiration for others. We should create something different from the usual.Something fresh and can offer quality service.. ^^

  6. Pauline says:

    I am old enough to remember the Beatles when they first started and being allowed to stay up late to watch them the very first time they were on TV. There is something about the Beatles music which gives it a lasting appeal. My ex-husband went to school with John Lennon.God I\’m so old.

  7. I second that; The Beatles are the greatest of all time. They are also the most hyped band of all time.

  8. That\’s something to be proud of That\’s a life you can hang your hat on That\’s a chin held high as the tears fall down A gut sucked in, a chest stuck out Like a small

    town flag a-flyin\’ Or a newborn baby cryin\’ In the arms of the woman that you love That\’s something to be proud of That\’s something to be proud of That\’s a life you can

    hang your hat on You don\’t need to make a million Just be thankful to be workin\’ If you\’re doing what you\’re able And putting food there on the table And providing for

    the family that you love That\’s something to be proud of\”{Something to be proud of} Imagine me and you I do I think about you day and night It\’s only right To think

    about the girl you love And hold her tight So happy together
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  9. Without compelling music, the Beatles might have enjoyed success initially but not this kind of long-term loyalty from one generation to the next.

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