Props to Razorfish chairman Clark Kokich for launching his blog, “Something to Think About.” You should care about this one if:
- You want a no-BS perspective on marketing from an executive who has been there, done that.
- You’re tired of blogs from senior executives that have been so carefully vetted that they say nothing.
- You care what one of the leaders in our industry thinks about the future of marketing based on real-world experiences with my employer, Razorfish.
I especially like his recent post, “It’s Time to Embrace Stupidity,” in which he acknowledges that marketers need to get comfortable making mistakes in a world transformed by digital. How many senior executives are willing to say that?
Check it out, and please let Clark know what you think.