Now that’s what I call superhype, part 4

p1010193.JPG

Hollywood provides a lifetime of blogworthy content for Superhype. Consider The Bucket List, widely regarded as another example of the sad decline of Rob Reiner’s directing career. The movie scored a paltry 42 percent rating on rottentomatoes.com and a scathing 1-star rating from Roger Ebert.

Tell that to Warner Brothers Pictures, whose newspaper advertisement in the February 1, 2007, Chicago Tribune announces that The Bucket List was named one of the top 10 movies of the year by the National Board of Review, one of the 10 best by Forrest Hartman of Gannett News Service, “absolute dynamite” by Marshall Fine of Star magazine, and “exhilarating!” by Gene Shalit.

Let me ask the obvious: do you care about the views of a meaningless cabal that basically censored movies for decades or the endorsement of the esteemed Messrs. Fine, Hartman, and Shalit?

Didn’t think so.

This entry was posted in Marketing and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *