New Razorfish technology chips away at one-way advertising

Razorfashion Retail Experience from Razorfish – Emerging Experiences on Vimeo.

On September 22, my employer Razorfish announced the launch of the Razorfish Touch Framework, a software that makes it easier for designers to create multi-touch experiences such interactive kiosks and iPhone applications.  Because the software can be licensed to multiple companies, Razorfish seeks to to accelerate the adoption of brand experiences based on touch screens — and thus chip away at the world of one-way advertising.

This kind of technology will also contribute to the convergence of branding and user experience by making it easier to build interactive and immersive displays.

The announcement comes at a time when multi-touch technologies are on the rise.  More than half of U.S. online consumers surveyed recently by Forrester Research say they find touch screens appealing. In a report “Consumers Are Ready to Embrace Touchscreen Electronics,” Forrester asserts that touch screens appeal to many consumer groups ranging from the tech savvy to households with children.

Check out the Razorfashion application built with the Framework as well as several great ideas from the Razorfish Emerging Experiences blog. And for media reaction to the announcement, you might find this ClickZ article worth reviewing.

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