Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon.
“Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation factor by focusing on how their gear can meet people’s needs,” reported the Tribune on its front page.
A marketing executive from Kodak was quoted as saying, “The consumer deosn’t care about how many megapixels a digital camera has. They just want to konw why their photos are blurry and what are we going to do about it.” Another executive intoned, “We will put total attention on what consumers want an need.”
Huh? So making products easy to use is front-page news? Shouldn’t ease of use be a given instead of a “marketing trend”?