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The most gratifying Grammy award last night went to Sir George Martin and his son Giles for producing the most stunning musical mash-up in history, the Beatles “Love.” At age 82, Sir George could be forgiven for resting on his laurels. But instead he and Giles took an enormous artistic risk in remixing the Beatles catalogue with the “Love” soundtrack for the Cirque du Soleil show in Las Vegas. In remixing the songs of a legendary band that Martin produced, they could have tarnished Sir George’s legacy and alienated Beatles fans around the world. Instead, they reintroduced the Beatles to us with a fresh interpretation of the band’s sound. My favorite moment on “Love” occurs when “Being for the Benefit of Mr. Kite!” segues into “I Want You (She’s So Heavy).” By the way, “Love” is a feast best devoured in the DTS 5.1 edition. Full disclosure: on May 15, 2008, Sir George appears at an event organized by my employer: the Avenue A | Razorfish Client Summit. Now you know why we chose Sir George to be on the agenda.
