Long road out of Wal-Mart

While the blogosphere was doting on Radiohead’s digital release of In Rainbows, the Eagles were making their own attempt to sidestep the recording industry with the release of Long Road out of Eden. But I’m not so sure I get the Eagles’ approach. For its first studio recording in nearly 30 years, the Eagles chose to distribute through Eaglesband.com and Wal-Mart. OK, I’m totally onboard with using the web (and plenty of other goodies are available on Eaglesband.com, too.) But Wal-Mart? First of all, Wal-Mart represents a questionable choice as a brand partner for an ornery group of hard-living guys who have cultivated an outlaw mythology. And have you actually tried to buy the recording at your nearest Wal-Mart?I did and nearly gave up after fruitlessly wading through aisles cluttered with cheap DVDs, T-shirts, and assorted household doo-dads. Finally I asked for assistance from a friendly clerk who was nice enough to guide me to one obscure rack somewhere in Aisle Z where the CDs were hiding. (And the Eagles rack in the music department contained none.) I thought Wal-Mart might at least have a few displays or in-store music from the CD instead of the Crowded House that I heard. I do like the recording, by the way . . . just wondering how many people are finding it.

This entry was posted in Digital, Marketing and tagged , , , , . Bookmark the permalink.

0 Responses to Long road out of Wal-Mart

  1. Ty says:

    It is interesting to look back upon this now (early \’09). As evidenced by their success with pushing AC/DC\’s latest, it seems that Wal-Mart either now gets it and/or learned from the Eagles experience.

    Contrast that with how it appears Best Buy bungled promoting Chinese Democracy.

  2. David Deal says:

    Ty, I think you are right. It\’s clear now that the Eagles made the right choice given the success of \”Long Road out of Eden\” in an era of digital downloading. From what I can tell, Wal-Mart also did a better job promoting AC/DC\’s latest with more aggressive in-store product placement and discounting of the band\’s back catalogue, too. Which brings us to Best Buy and Axl Rose. From the start, Rose was a risky bet. His erratic behavior and animosity toward the rock press are well documented. True to form, Rose seemed to go out of his way to discourage the success of \”Chinese Democracy.\” It almost feels like Best Buy decided to cut its losses by only modestly promoting \”Chinese Democracy.\” I wonder if a more grass-roots effort rooted in digital would have served Rose more effectively?

Leave a Reply to Ty Cancel reply

Your email address will not be published. Required fields are marked *