No, I don’t mean the insightful content, which I read religiously — I mean the cluttered advertisements that get in the way of the magazine, like the slickly produced but physically obtrusive inserts pictured above. Like a lot of Advertising Age readers, I tuck its issues into my briefcase to read while on my way to someplace else. It’s getting harder to do so with this increasingly bulky magazine. And I cannot remove the inserts without practically destroying an issue of Advertising Age. Advertising Age isn’t the only sinner, but it’s a high-profile example of what it’s like to try and read a magazine these days. It is difficult enough to dodge those subscription cards that always slip out all over my lap (or, if I’m reading in bed, right at my eye like heat seeking missiles). Now we have to wade upstream through obtrusive advertisements. By the way, I would probably read the inserts if they were produced using lighter paper stock.
Where is TiVo for the magazine reading experience?