Category Archives: Twitter

How Twitter helped “The Grey” become a box-office champ on opening weekend

The Grey gets Twitter. The new Open Road Films thriller starring Liam Neeson features on its website a brief trailer that caught my eye because of the way the movie title, cast, and production team are listed. All names of … Continue reading

Posted in Entertainment, Facebook, Google Plus, Marketing, Social media, Twitter, Uncategorized | Tagged , , , , , , , , | Leave a comment

Nice guys finish first

Last year I blogged about how Twitter was a catalyst in the forming of a co-branding relationship that I formed with indie musician AM and Razorfish (where I was in charge of marketing). Since then, digital has once again helped … Continue reading

Posted in Celebrities, Entertainment, Music, Twitter | Tagged , , , , , , , , , , , , | 1 Comment

We are all content hustlers

It’s ironic Google+ allowed the digital elites such as Chris Brogan early access to Google+ while asking corporations to hold off creating brand profiles. Just about everyone I know on Google+ (including me) uses the social platform to hustle their … Continue reading

Posted in Facebook, Google, Google Plus, Marketing, Social media, Twitter | Tagged , , , , , , , , , , | 9 Comments