Category Archives: Marketing

A Nice Guy Tells His Story in “Wise Guy”

Posted on February 25, 2019 by ddeal

Venture capitalist, entrepreneur, author, and all-around business rock star Guy Kawasaki has succeeded the old fashioned way: by working hard and having uncompromising standards.  He’s well known for what he’s done and how he’s done it. He changed the way … Continue reading →

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Gillette Tries to Be the Best That Companies Can Be

Posted on January 16, 2019 by ddeal

Gillette sure knows how to create a controversy. The company’s “We Believe” short video, which challenges men to hold each other accountable for toxic behavior, has quickly become a polarizing example of the emotional firestorm a business can ignite when … Continue reading →

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Why GDPR Isn’t Coming to the United States

Posted on June 7, 2018 by ddeal

Will draconian privacy laws ever come to the United States as they have in Europe in recent days? The question is reasonable in light of ongoing news stories about Facebook’s cavalier treatment of user data. Now that the European Union … Continue reading →

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Blessed Are the Change Agents

Posted on February 3, 2018 by ddeal

Years ago, an agency asked me to define its target buyer as part of a brand repositioning. My client wanted to do business with companies eager to innovate. I recommended that my client stop thinking of its buyer in terms … Continue reading →

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How and Why Businesses Are Adopting Augmented Reality and Virtual Reality

Posted on January 14, 2018 by ddeal

At the 2018 Consumer Electronics show, robots, voice assistants, connected cars, and even connected cities created buzz. Augmented reality and virtual reality – not so much, with the exception of augmented reality applications in the automotive industry. But proponents of … Continue reading →

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Four Companies Gobbled Up Immersive Reality Investments in 2017

Posted on January 7, 2018 by ddeal

There is good news and bad news for the immersive reality industry, which consists of businesses that provide augmented reality (AR), mixed reality (MR), and virtual reality (VR) products. First the good news: According to analytics firm Digi-Capital, start-ups in … Continue reading →

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Three Predictions for Virtual Reality in 2018

Posted on December 10, 2017 by ddeal

In the United States, only 9.6 million people use virtual reality (VR) at least once a month, and by 2019, VR will penetrate 5.2 percent of the population, according to eMarketer. And yet, the VR industry has already become a complex … Continue reading →

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In Search of a New Rock Star

Posted on December 5, 2017 by ddeal

The moment was freighted with poetic symmetry: I was on my sofa reading Joe Hagan’s newly published Sticky Fingers: The Life and Times of Jann Wenner and Rolling Stone Magazine when I noticed our postal carrier dropping off the latest … Continue reading →

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How a Healthcare Crisis May Fuel Virtual Reality Adoption

Posted on November 19, 2017 by ddeal

Sometimes a crisis can fuel innovation. With an opioid problem gripping the United States, medical providers are looking for ways to treat patients’ pain without resorting to addictive drugs. Those potential solutions include the use of virtual reality (VR) at … Continue reading →

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Will Apple Take Augmented Reality Mainstream?

Posted on November 7, 2017 by ddeal

Apple critics have been quiet lately. The company is worth more than $900 billion after beating Wall Street’s expectations in its November 2 earnings report. The iPhone 8 is selling better than expected. Consumers are lining up to buy its … Continue reading →

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