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Category Archives: Marketing
Gillette Tries to Be the Best That Companies Can Be
Gillette sure knows how to create a controversy. The company’s “We Believe” short video, which challenges men to hold each other accountable for toxic behavior, has quickly become a polarizing example of the emotional firestorm a business can ignite when … Continue reading
Posted in Marketing
Tagged #MeToo, advertising, David Deal, Gillette, Marketing, Procter & Gamble, Superhype, We Believe
2 Comments
Why GDPR Isn’t Coming to the United States
Will draconian privacy laws ever come to the United States as they have in Europe in recent days? The question is reasonable in light of ongoing news stories about Facebook’s cavalier treatment of user data. Now that the European Union … Continue reading
Posted in Marketing
Tagged #DeleteFacebook, Adweek, Apple, Bateman Group, Cambridge Analytica, Chris Heine, David Deal, Donald Trump, Facebook, GDPR, Google, LinkedIn, Superhype
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Blessed Are the Change Agents
Years ago, an agency asked me to define its target buyer as part of a brand repositioning. My client wanted to do business with companies eager to innovate. I recommended that my client stop thinking of its buyer in terms … Continue reading
Posted in Marketing
Tagged Brian Solis, David Deal, GM, Netflix, Ray Velez, Razorfish, Shiv Singh, Superhype, The Digital Change Agent's Manifesto, Walmart
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How and Why Businesses Are Adopting Augmented Reality and Virtual Reality
At the 2018 Consumer Electronics show, robots, voice assistants, connected cars, and even connected cities created buzz. Augmented reality and virtual reality – not so much, with the exception of augmented reality applications in the automotive industry. But proponents of … Continue reading
Posted in Marketing
Tagged Apple, ARKit, Audi, augmented reality, Cadillac, Cadillac Virtual Showroom, CES, Consumer Electronics Show, Facebook, Ford, IKEA, IKEA Place, Microsoft, mixed reality, Oculus for Business, Sephora, STRIVR, virtual reality, Walmart
2 Comments
Four Companies Gobbled Up Immersive Reality Investments in 2017
There is good news and bad news for the immersive reality industry, which consists of businesses that provide augmented reality (AR), mixed reality (MR), and virtual reality (VR) products. First the good news: According to analytics firm Digi-Capital, start-ups in … Continue reading
Posted in Marketing
Tagged AR, augmented reality, CES, CES 2018, Consumer Electronics Show, David Deal, Digi-Capital, immersive reality, Improbable, Magic Leap, mixed reality, MR, Niantic, Pokemon Go, Superhype, Unity, virtual reality, VR
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Three Predictions for Virtual Reality in 2018
In the United States, only 9.6 million people use virtual reality (VR) at least once a month, and by 2019, VR will penetrate 5.2 percent of the population, according to eMarketer. And yet, the VR industry has already become a complex … Continue reading
Posted in Marketing
Tagged Amazon, David Deal, Facebook, Facebook Spaces, Google, Oculus for Business, STRIVR, Superhype, virtual reality, Vive Business Edition, VR
2 Comments
In Search of a New Rock Star
The moment was freighted with poetic symmetry: I was on my sofa reading Joe Hagan’s newly published Sticky Fingers: The Life and Times of Jann Wenner and Rolling Stone Magazine when I noticed our postal carrier dropping off the latest … Continue reading
How a Healthcare Crisis May Fuel Virtual Reality Adoption
Sometimes a crisis can fuel innovation. With an opioid problem gripping the United States, medical providers are looking for ways to treat patients’ pain without resorting to addictive drugs. Those potential solutions include the use of virtual reality (VR) at … Continue reading
Will Apple Take Augmented Reality Mainstream?
Apple critics have been quiet lately. The company is worth more than $900 billion after beating Wall Street’s expectations in its November 2 earnings report. The iPhone 8 is selling better than expected. Consumers are lining up to buy its … Continue reading
Posted in Marketing
Tagged Apple, ARKit, augmented reality, David Deal, Google, HoloLens, iPhone, Pokemon Go, Superhype, Tim Cook, virtual reality
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Topps Creates Baseball Memories on Demand
The clock is ticking. As I write this post, Topps trading card company is offering a special baseball card that commemorates Los Angeles Dodger Outfielder Joc Pederson’s 7th-inning home run that helped the Dodgers beat the Houston Astros 3-1 in … Continue reading
Posted in Marketing
Tagged Astros, David Deal, Dodgers, Superhype, Topps, Topps NOW, World Series
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