Category Archives: Google

Google Hits a Home Run with Roberto Clemente Google Doodle

The Google Doodle for October 12, 2018, honors the legacy of Roberto Clemente. Many remember him as a Hall of Fame Pittsburgh Pirates outfielder. But his lasting legacy is his passion for doing good. If you were alive on New … Continue reading

Posted in Google | Tagged , , , , , , , | Leave a comment

Google Gamifies Google Maps

On March 14, Google announced a new tool that makes it possible for developers to turn real-world Google Maps locations into fantasy settings via augmented reality. A new API will transform your local coffee shop or noodle hangout into “a … Continue reading

Posted in Google | Tagged , , , , , , , , | Leave a comment

How Google Is Bringing Virtual Reality to Everyone on Every Device

Google just moved one step closer to its vision of taking virtual reality a mainstream. On February 9, Google announced that its Chrome browser supports VR experiences. As noted on a blog post, “With the latest version of Chrome, we’re … Continue reading

Posted in Google | Tagged , , , , , , , | Leave a comment

Google Creates a Virtual Reality Future

Google wants virtual reality to be everyone’s reality. During the week of June 27, Google demonstrated its commitment to making VR a mainstream experience. To wit: On June 27, Google announced an expansion of its Expeditions program, through which teachers armed … Continue reading

Posted in Google | Tagged , , , , , , , , | Leave a comment

Why Voice Search Is the Future of the On-Demand Economy

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company’s I/O … Continue reading

Posted in Amazon, Apple, Google | Tagged , , , , , , , , , , , , | Leave a comment

How Facebook and Google Are Bringing Virtual Reality to the Masses

When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether … Continue reading

Posted in Facebook, Google | Tagged , , , , , , , , , , , , , , , , | 2 Comments

The Case for Remixing Your Logo

For most brands, corporate logos are protected and revered. A business such as Disney invests substantial energy and budget into making its logotype a consistent expression of its brand essence, and for good reason: especially in the age of Instagram … Continue reading

Posted in Google | Tagged , , , , , , , , | Leave a comment

Google Shows Corporations How to Honor History

The 2013 Martin Luther King Day Google Doodle shows how a corporation can honor history without exploiting it. The Doodle, which went live shortly after midnight EST on January 21, incorporates an image of MLK into the Google name, punctuated … Continue reading

Posted in Google | Tagged , , , , , , , | Leave a comment

Your employee, your advocate

Josh Bernoff and Ted Schadler got it right. In their 2010 book Empowered, they argued the case for companies unleashing their employees as brand advocates especially through social media. (And they continue to discuss employee empowerment on their blog.) Progressive … Continue reading

Posted in Agencies, Digital, Google, Marketing, Social media | Tagged , , , , , , , , , , , | Leave a comment

Guy Kawasaki’s golden rules

How well I remember being invited to participate in the newly launched Google+ in the summer of 2011. Right off the bat, Google Plus seemed different from Facebook. Its clean layout encouraged posting more long-form content and graphics. Its membership … Continue reading

Posted in Agencies, Google, Google Plus, Marketing | Tagged , , , , , , | Leave a comment