Category Archives: Digital

6 Predictions for Music Streaming

Forget Taylor Swift’s futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube’s streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with … Continue reading

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The CMO Is Changing — Are You?

Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO … Continue reading

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Why Winning with Digital Is Like Making a Movie

Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: … Continue reading

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How Four Teens Taught Brands a Real-Time Marketing Lesson

You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three … Continue reading

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New Report: Content Marketing Is “the Show Horse” of Customer Acquisition

Content marketing is the show horse of customer acquisition and retention — and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published report for Gigaom. The report, Workhorses and Dark … Continue reading

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Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is … Continue reading

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Why Your Brand Needs to Be a Youtility

Ellen DeGeneres crashed Twitter with her Oscars selfie, but your business does not need access to Hollywood A-listers to make your own mark. On March 25, author Jay Baer and Anna Hrach of digital agency ethology showed how simply providing … Continue reading

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The Good, the Bad, and Justine Sacco

Only on the Internet. As you probably know by now, on December 20, a PR executive named Justine Sacco became an unlikely news sensation when she tweeted a tasteless remark about AIDs, Africa, and race as she boarded a plane … Continue reading

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“We Are a Catalyst”: Jeremiah Owyang Discusses Crowd Companies, His Bold New Venture for the $110 Billion Collaborative Economy

If you have ever rented your home or apartment to make extra income while you were on vacation, or if you’ve used a markplace like Lyft to rent a car from someone just like you, then congratulations are in order: … Continue reading

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How Soundrop Turns Music Discovery into a Social Experience Among Fans and Artists

Imagine yourself discovering a hip new band on Spotify while you chat live with other fans — or even with the band itself. Thanks to Oslo-based music start-up Soundrop, you can do just that. The two-year-old music service provides a … Continue reading

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