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Recent Posts
- Why We Buy Vinyl
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- Three Lessons for Brands from Ellie Goulding’s Thanksgiving Day Stand Against the Salvation Army
- How the Intersect Music Festival Demonstrates the Risks of the Band/Brand Relationship
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Category Archives: Customer Service
How a Swedish Grocery Store Beat Amazon Go to the Punch
The Internet is buzzing about Amazon Go, Amazon’s new self-service grocery store. At the flagship Amazon Go in Seattle, opening in January 2017, anyone with an Amazon account, a supported smartphone, and the Amazon Go app will simply take what … Continue reading
Posted in Customer Service
Tagged Amazon, Amazon Go, David Deal, location marketing, Naraffar, Pickup and Fuel, retail, Superhype, Walmart
1 Comment
Content Master: The Morton Arboretum
As the leaves of autumn give way to the bare branches of winter, the Morton Arboretum is a place of both refuge and inspiration. The preserve west of Chicago has a well-deserved reputation as a destination for hiking and bicycling amid … Continue reading
Posted in Customer Service
Tagged content marketing, David Deal, Illuminations, Instagram, Morton Arboretum, Pinterest, social media, Superhype, Vanishing Acts, YouTube
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How Uber Feeds an Appetite for Disruption
The news about Uber rolling out self-driving cars later in August underscores the reason why Uber has become a multi-billion dollar brand within seven years: Uber’s core competence is not ride-sharing — it’s disruption. Uber has consistently developed and modified … Continue reading
Posted in Customer Service, Digital
Tagged David Deal, Nordstrom, Relatient, Superhype, Uber, UberEATS, UberPOOL, UberRUSH, Volvo
2 Comments
Augmented Reality at Cedar Point: First Impressions
Virtual reality is grabbing the headlines right now, but augmented reality has a bigger near-term future. My recent experience with a new AR-based game at Cedar Point Amusement Park illustrates how AR can make an already excellent customer experience better. … Continue reading
Posted in Customer Service, Entertainment
Tagged augmented reality, Battle for Cedar Point, Cedar Point, David Deal, Holovis, Superhype, Valravn, virtual reality
2 Comments
This Is the World Uber Has Made
Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in “I’ll Uber to the ball game tonight”). In business settings, we use the term “uberization” or “uberfication” … Continue reading
Posted in Customer Service
Tagged Amazon, buy buttons, David Deal, drones, Echo, Eptica, Facebook, Google, Google Assistant, Google Home, Kleiner Perkins Caufield, Mary Meeker, micro-moments, Mike Jaconi, Panera Bread, Pinterest, Project Jacquard, Ritual, RRE Ventures, Starbucks, Steve Schlafman, Superhype, Uber, UberEATS, UberRUSH, Walmart
3 Comments
Empathy at Trader Joe’s
In X: The Experience When Business Meets Design, Brian Solis asserts that experience is the new brand, and he devotes an entire book discussing how companies can create “memorable moments for your customers through every encounter they have with your brand … Continue reading
Posted in Customer Service
Tagged Brian Solis, David Deal, Superhype, Trader Joe's, X
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