Category Archives: Agencies

Publicis Groupe/Razorfish: it’s all about the brand

On August 9, Microsoft and Publicis Groupe announced that Publicis Groupe has agreed to acquire my employer Razorfish.  (At Razorfish, we announced the agreement on Twitter.)  The deal is expected to close in the fourth quarter.  The rationale is simple: … Continue reading

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Coors Light and organic branding

Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal.  My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, “Project:Cold,” that showcases the … Continue reading

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Amnesia Razorfish builds its brand by doing

In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, “Brands Do.”  They asserted that in the era of consumer participation, brands must spend more time doing things than saying things.  Amnesia Razorfish (part of … Continue reading

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Mercedes-Benz USA creates luxury online

In earlier blog posts, I’ve discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession.  All along, Mercedes-Benz USA has been doing just that. Case in point: as announced recently, MBUSA has launched … Continue reading

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Jimmy Page, the Hardy Boys & Razorfish

In the Marketing Hitch Ad Industry Innovator series, David Wiggs was kind enough to profile Razorfish and my role as vice president of marketing.  David indicates that Razorfish has “helped reshape marketing conversations by leading public, transparent discussions on how … Continue reading

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What’s the big idea? Razorfish hosts annual Client Summit

The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish? In context of the summit’s theme — “Art of the Idea” — companies like Mattel discussed how they’re working … Continue reading

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Yep — this is digital advertising, too

Smile – ASDA’s rolling back more prices from Razorfish UK on Vimeo. You might have heard about the fancy Razorfish online/offline viral campaign created with all® detergent   Now comes British retailer ASDA (a Wal-Mart subsidiary), which asked the Razorfish … Continue reading

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So you want to work for Avenue A | Razorfish?

Check out “Confessions of a Summer Intern” a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning … Continue reading

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So you want to work for Avenue A | Razorfish?

Check out “Confessions of a Summer Intern” a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning … Continue reading

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Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

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