Yep — this is digital advertising, too


Smile – ASDA’s rolling back more prices from Razorfish UK on Vimeo.

You might have heard about the fancy Razorfish online/offline viral campaign created with all® detergent   Now comes British retailer ASDA (a Wal-Mart subsidiary), which asked the Razorfish London office to create digital advertising that supports ASDA’s “price rollback” campaign.  We took a completely different approach for ASDA.  In keeping with the ASDA value-based brand, we stripped the advertising down to the essential message in a video that looks deliberately home-made.

I invite you to visit the ASDA website and then watch the video we posted on Vimeo.  What do you think?  Make sense for the brand?

This entry was posted in Agencies, Digital, Marketing and tagged . Bookmark the permalink.

2 Responses to Yep — this is digital advertising, too

  1. Steve Furman says:

    David,

    I can\’t comment on how it aligns with the brand as I don\’t know it. but I love the execution. Sticks, boxes and laser jet printed signs. Would love to know it it was effective.

    Steve

  2. John says:

    Your site is a refreshing change from the majority of sites I have visited. When I first started visiting web sites I was excited by the potential of the internet as a resource and was very disappointed initially. You have restored my enthusiasm and I thank you for your efforts to share your insights and help the world become a better place.

Leave a Reply

Your email address will not be published. Required fields are marked *