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One of the key themes of the forthcoming Avenue A | Razorfish Digital Outlook Report (published February 25, 2008) is the emergence of the internet as a tool to improve society. The web has evolved from its boom-and-bust cycles to the point where marketers and agencies can afford to consider a more philanthropic web. My employer Avenue A | Razorfish is doing more than talk about this trend; we’re participating in it. Check out the Wild Snowman video clip, which raises awareness about the fate of the environment. At the end of this brief and entertaining video clip, make sure you click on the link that reveals a list of environmentally friendly causes. Please stop, watch, and give.
