Monthly Archives: May 2012

Facebook Trades Community for Cash

What a difference a week makes. Last week, Facebook was poised to conquer the world with a $100 billion initial public offering. After a rocky IPO fraught with financial and legal drama, now the pundits are referring to Facebook as … Continue reading

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How Houlihan’s Gives Emerging Artists a Voice

Brands are the new DJs. Amid the demise of the music industry, companies ranging from American Express to Coca-Cola now provide exposure for musicians just like music impresarios Murray the K and Alan Freed once did. For indie artists, Houlihan’s … Continue reading

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Smart data: business lessons from the Battle of Midway

I’ll take smart data over big data anytime. Smart data is all about interpreting data to make a wise decision, whether you’re trying to understand your customers or attempting to outsmart your competition. Seventy years ago, the U.S. Navy and … Continue reading

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Major League Baseball shows trust on Twitter

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, … Continue reading

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Photobomb your brand

Have you photobombed your brand lately? At the recently conducted Social Media Strategies Summit in Chicago, social media superstars Ramon De Leon, the marketing mind of a six-store Domino’s Pizza franchise in Chicago, and Jessica Gioglio of Dunkin’ Donuts both showed … Continue reading

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