Monthly Archives: February 2010

Behind the launch of Windows 7 Phone Series

Windows Phone 7 Series – Touch Experience from Razorfish – Emerging Experiences on Vimeo. How do you give tens of thousands of people a hands-on experience with a new phone when you have only a handful of prototypes to share? … Continue reading

Posted in Marketing | 6 Comments

Five lessons on creativity from the Eagles

Album liner notes are a lost art — which is unfortunate because well-written liner notes leave insightful clues about how and why musicians develop their art.   For instance, here are five lessons I learned about the creative process after … Continue reading

Posted in Marketing | 4 Comments

Marketers must think like technologists

At the recent Razorfish Technology Summit, CEO Bob Lord declared that “CMOs who do not understand technology will die.”  In that spirit, on February 10, my employer Razorfish published its first-ever Razorfish 5: Five Technologies That Will Change Your Business … Continue reading

Posted in Marketing | Tagged , , | 5 Comments