I awoke with a start at 2:50 a.m.
I lay awake in the darkness of my quiet home acutely aware of a vow I’d made yesterday over Thanksgiving dinner to experience Black Friday first-hand — not just vicariously through breathless media reporting, but in person with the shoppers and retailers in hopes of understanding why.
Here is my story.
3:45 a.m.: I’m standing in front of Best Buy marveling at the throng that has gathered in the freezing weather. By now I’ve consumed a large cup of coffee and listened to the soundtrack to The Song Remains the Same in the comfort of my car, wondering if I look as creepy as the other middle-aged men sitting alone in their cars in the dark. A woman in an SUV swaddles a toddler in her arms. In front of a deserted Old Navy across the parketing lot, some kids amuse themselves by ramming a shopping cart into the wall. Either they are out way past curfew or their parents are in line at Best Buy and just don’t care.