Don’t text in this movie theater
June 6th, 2011 by ddealThere is a God.
Most movie theaters use the polite-but-ineffective appeal to human decency to prevent you from texting during movies. The Alamo Drafthouse Cinema in Austin, Texas, will eject you for texting during a movie.
And don’t complain if you get ejected: you might find yourself appearing in the theater’s pre-roll no-texting video shown to everyone in the theater. (Note the video as depicted in this blog post is NSFW).
Although I agree with what the Alamo Drafthouse Cinema is doing, I also believe the theater’s policy represents the last gasp of a dying breed. The “SxSW generation” has taken over the live entertainment experience. They comfortably Tweet, text, upload their Facebook accounts, and otherwise multi-task while they are listening and watching you.
So I tip my cap to the Alamo Drafthouse Cinema. But you are fighting a losing battle in the long run.
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2 Responses to “Don’t text in this movie theater”
Due to all the attention the internet has recently showered on the Alamo, they took all of their PSAs and placed them on a single page. While they aren’t all gems, many are kind of cool:
http://www.badassdigest.com/2011/06/07/an-epic-history-of-the-alamo-drafthouse-dont-talk-psas
Remember the Alamo!
Thank you, John! Sure beats watching those ads for Fathom events.