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Monday, September 17th, 2012
Are you ready for some gospel hip-hop? Check out "What Would Jesus Do (WWJD)," from DATz DEM, which consists of artists ILL Son and Focist P. The opening moments of "WWJD" evoke Marvin Gaye's gospel side, with a soulful vocal floating above strings before ILL Son and Focist P trade ...
Tags: " WWJD, "What Would Jesus Do, Al Green, Creflo Dolar, DATz DEM, David Deal, Focist P, holy hip-hop, ILL Son, Marvin Gaye, Superhype
Posted in Entertainment, Music, Uncategorized | No Comments »
Friday, August 31st, 2012
For a week this summer I took a vacation from digital, and I’ve never been happier. My wife Jan, daughter Marion, and I visited our friends Kevin and Robert in their home outside Quebec City for nine days, and incredibly enough, we managed to stay offline almost the entire time. ...
Tags: Digital, Facebook, Quebec, social media
Posted in Digital, Uncategorized | No Comments »
Friday, June 29th, 2012
It all started with an Oreo cookie.
This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, will Kraft join the conversation?
The ad itself was simple, clever, and ...
Tags: Facebook, Gay Pride, Global 14, Human Rights Campaign, Jermaine Dupri, Kraft, LGBT, Oreo, Pride
Posted in Facebook, Marketing, Social media, Uncategorized | 2 Comments »
Saturday, June 23rd, 2012
The song "Hotel x Music" by BruthaZ-N-ArmZ has been going through my head for a few months now, which is a good sign that I should highlight it on Superhype.
The video for "Hotel x Music" seems prosaic on first viewing: a bunch of slow-mo shots of guys hanging around in ...
Tags: BruthaZ-N-ArmZ, David Deal, Global 14, hip hop, Hotel x Music, Jermaine Dupri, Superhype
Posted in Music, Uncategorized | 1 Comment »
Sunday, April 29th, 2012
If I were an executive creator director, I would require everyone on my team to spend a day with children in a learning environment. Pre-teens are your future bosses and customers, and they're already influencing purchasing decisions made in the home. Understanding how they learn and how they interact with ...
Tags: David Deal, iCrossing, Superhype, TED
Posted in Design, Marketing, Uncategorized | 1 Comment »
Sunday, February 26th, 2012
My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, Lavelle, and Dupri had a lively conversation about Dupri's bold ...
Tags: 1414 Tour, Adam Lavelle, Black Enterprise, Crown Life, David Deal, Differences, Esquire, Facebook, Global 14, Great Finds, Heidi Cohen, iCrossing, Jermaine Dupri, Lada Gaga, Mashable, PSFK, Richard Dorment, Social Media Week, Superhype
Posted in Celebrities, Digital, Facebook, Marketing, Music, Social media, Uncategorized | No Comments »
Thursday, February 23rd, 2012
Digital is supposed to be the the most accountable of all marketing channels, but it turns out that measuring return on digital advertising spend isn't so easy. Why? Because that most nimble and fast moving of creatures, the modern-day consumer, has a way of confounding the most determined marketer. We ...
Tags: analytics, David Deal, Doug Bryan, iCrossing, Superhype
Posted in Digital, Marketing, Uncategorized | No Comments »
Friday, February 10th, 2012
You need to write a great headline to get anyone to read what you have to say – especially now, when your audience is probably reading your ad copy, website landing page, or blog post while multi-tasking with their mobile phones and laptops. But how do you write a compelling ...
Tags: Beth Fox, Copyblogger, David Deal, iCrossing, Jason Falls, Superhype, Twitter
Posted in Marketing, Uncategorized | No Comments »
Monday, February 6th, 2012
Hip-hop artist Symon G. Seyz lives not for record sales but for the passion of making music. The 28-year-old rapper is a member of the hip-hop underground – where unsigned musicians find audiences by giving away their own mixtapes on the streets, performing at clubs and private parties, and using ...
Tags: DJ Dimepiece, Drake, Global 14, Gucci Mane, hip-hip, J. Cole, Jermaine Dupri, Jim Jones, Lady Gaga, Lil Wayne, Odd Future, rap, Slim Dunkin, Symon G. Seyz, Trey Songz, Tyler the Creator, WGCI
Posted in Entertainment, Facebook, Marketing, Music, Social media, Twitter, Uncategorized | 3 Comments »
Sunday, January 29th, 2012
The Grey gets Twitter.
The new Open Road Films thriller starring Liam Neeson features on its website a brief trailer that caught my eye because of the way the movie title, cast, and production team are listed. All names of the principal cast – including Neeson’s – are listed via their ...
Tags: David Deal, Liam Neeson, Man on a Ledge, Open Road Films, Summit Entertainment, Superhype, The Grey, the Weather Channel, Variety
Posted in Entertainment, Facebook, Google Plus, Marketing, Social media, Twitter, Uncategorized | No Comments »
