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A Slice of Hip-Hop: “What Would Jesus Do (WWJD),” by DATz DEM

Monday, September 17th, 2012

Are you ready for some gospel hip-hop? Check out "What Would Jesus Do (WWJD)," from DATz DEM, which consists of artists ILL Son and Focist P. The opening moments of "WWJD" evoke Marvin Gaye's gospel side, with a soulful vocal floating above strings before ILL Son and Focist P trade ...

Taking a Vacation from Digital

Friday, August 31st, 2012

For a week this summer I took a vacation from digital, and I’ve never been happier. My wife Jan, daughter Marion, and I visited our friends Kevin and Robert in their home outside Quebec City for nine days, and incredibly enough, we managed to stay offline almost the entire time. ...

It All Started with an Oreo Cookie

Friday, June 29th, 2012

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, will Kraft join the conversation? The ad itself was simple, clever, and ...

A Slice of Hip-Hop: “Hotel x Music” by BruthaZ-N-ArmZ

Saturday, June 23rd, 2012

The song "Hotel x Music" by BruthaZ-N-ArmZ has been going through my head for a few months now, which is a good sign that I should highlight it on Superhype. The video for "Hotel x Music" seems prosaic on first viewing: a bunch of slow-mo shots of guys hanging around in ...

And a child shall lead them

Sunday, April 29th, 2012

If I were an executive creator director, I would require everyone on my team to spend a day with children in a learning environment. Pre-teens are your future bosses and customers, and they're already influencing purchasing decisions made in the home. Understanding how they learn and how they interact with ...

The value of small ball

Sunday, February 26th, 2012

My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, Lavelle, and Dupri had a lively conversation about Dupri's bold ...

How well do you understand digital marketing ROI?

Thursday, February 23rd, 2012

  Digital is supposed to be the the most accountable of all marketing channels, but it turns out that measuring return on digital advertising spend isn't so easy. Why? Because that most nimble and fast moving of creatures, the modern-day consumer, has a way of confounding the most determined marketer. We ...

How to write great headlines

Friday, February 10th, 2012

You need to write a great headline to get anyone to read what you have to say – especially now, when your audience is probably reading your ad copy, website landing page, or blog post while multi-tasking with their mobile phones and laptops. But how do you write a compelling ...

Life in the hip-hop underground with Symon G. Seyz

Monday, February 6th, 2012

Hip-hop artist Symon G. Seyz lives not for record sales but for the passion of making music. The 28-year-old rapper is a member of the hip-hop underground – where unsigned musicians find audiences by giving away their own mixtapes on the streets, performing at clubs and private parties, and using ...

How Twitter helped “The Grey” become a box-office champ on opening weekend

Sunday, January 29th, 2012

The Grey gets Twitter. The new Open Road Films thriller starring Liam Neeson features on its website a brief trailer that caught my eye because of the way the movie title, cast, and production team are listed. All names of the principal cast – including Neeson’s – are listed via their ...