Tag Archives: YouTube

Online, offline converge in new marketing campaign

How do you make laundry detergent fun? My employer Razorfish tackled this challenge when we helped all® detergent create a promotion that aired April 5 on Celebrity Apprentice.  Instead of focusing on product attributes, we associated all® with a charitable … Continue reading

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This is what brand love looks like

If you are a fan of the television program The Office, I don’t need to explain the photo above.  You have to hand it to the creators of The Office: how many television shows do you know of whose fans … Continue reading

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Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , , , , , , , , , | 3 Comments

Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , , , , , , , , , | 3 Comments