Why Kanye West Should Be Twitter’s CEO

Thursday, January 28th, 2016

Twitter should ask Kanye West to be its CEO -- or at least a member of its board. In 72 hours, Kanye has done more to make Twitter relevant and compelling than anything its beleaguered executive team has done during the past year. First came the #SWISH moment on January 24, when ...

How Louis Vuitton Appeals to Upscale Baby Boomers with Music

Wednesday, October 9th, 2013

Louis Vuitton knows how to target an audience with rock celebrities. The iconic luxury brand is working with another iconic brand, David Bowie, to produce the second television spot ever aired in the company's 160-year history. The ad, an installment in Louis Vuitton's "L'Invitation au Voyage" series, will feature the ...