Three Essential Elements of a Writing Style Guide

Wednesday, April 15th, 2015

Photo source: Wikipedia Your brand has a publishing style even if you don't realize it. The Whole Foods Whole Story blog is personal and conversational. The Red Bull Bullevard strives to be punchy and cheeky. I was recently reminded of the importance of style when I read "Holy Writ," a passionate The ...

The New CEO Job Requirement: Social Media

Friday, January 18th, 2013

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog -- yeah, the same John Mackey who stepped in it by comparing Obamacare to ...

Are consumers really in control?

Tuesday, September 1st, 2009

A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media.  Just the usual signs that consumers are in control, right? I don't think so.  And I don't believe ...

Zappos, Shaq, Whole Foods, Twitter, and you

Thursday, June 18th, 2009

On June 15 I was privileged to be a speaker at the O'Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O'Reilly and Eric T. Peterson.  The purpose of the event was to swap insights on employing Twitter for business use.  Topics ranged from ...