Tag Archives: Wall Street Journal

The high cost of brand failure

By triggering a catastrophic oil spill in 2010, BP made a mockery of its own carefully orchestrated $200 million marketing campaign to tout the company’s green values. One year later, BP continues to pay a price for failing to deliver … Continue reading

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Brands get animated

The Wall Street Journal recently discussed the popularity of sites such as GoAnimate and Xtranormal, which make it possible for anyone to create an animated movie. The sites supply the animated characters; all you need to provide is a script … Continue reading

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Old bands, great brands shine in 2010

There seems to be no end to the merchandising of so-called legacy rock stars, and 2010 was no exception: In February the ghost of Elvis returned to Las Vegas with the opening of Cirque du Soleil Viva ELVIS. The Rolling … Continue reading

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Think Social Influence Marketing and innovation during the recession

According to a new survey by the Association of National Advertisers (ANA), 77 percent of marketers will reduce their advertising campaign media budgets. The ANA isn’t the only organization forecasting bad news for the marketing industry.  Forrester Research recently predicted … Continue reading

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Maybe they should have called it “The Art of Postponing Your Retirement”

Got $1,295? Then I’m sure you’ll eagerly pay to hear “the world’s most informed, most influential investors” teach you the art of successful investing at a conference advertised in the September 30 Wall Street Journal (between pages analyzing the largest … Continue reading

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How a church emulates Starbucks

In previous blog posts, I’ve discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall … Continue reading

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How a church emulates Starbucks

In previous blog posts, I’ve discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall … Continue reading

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