The high cost of brand failure

Friday, September 9th, 2011

By triggering a catastrophic oil spill in 2010, BP made a mockery of its own carefully orchestrated $200 million marketing campaign to tout the company’s green values. One year later, BP continues to pay a price for failing to deliver on its brand promise to move “Beyond Petroleum.” As The ...

Brands get animated

Wednesday, February 16th, 2011

The Wall Street Journal recently discussed the popularity of sites such as GoAnimate and Xtranormal, which make it possible for anyone to create an animated movie. The sites supply the animated characters; all you need to provide is a script that you can type in real time to generate a ...

Old bands, great brands shine in 2010

Friday, December 17th, 2010

There seems to be no end to the merchandising of so-called legacy rock stars, and 2010 was no exception: In February the ghost of Elvis returned to Las Vegas with the opening of Cirque du Soleil Viva ELVIS. The Rolling Stones owned the month of May with a heavily promoted re-issue of ...

Think Social Influence Marketing and innovation during the recession

Tuesday, February 10th, 2009

According to a new survey by the Association of National Advertisers (ANA), 77 percent of marketers will reduce their advertising campaign media budgets. The ANA isn't the only organization forecasting bad news for the marketing industry.  Forrester Research recently predicted that marketing budgets will see typical decreases of 15-to-25 percent as ...

Maybe they should have called it "The Art of Postponing Your Retirement"

Tuesday, September 30th, 2008

Got $1,295? Then I'm sure you'll eagerly pay to hear "the world's most informed, most influential investors" teach you the art of successful investing at a conference advertised in the September 30 Wall Street Journal (between pages analyzing the largest Dow point loss on record). "The Art of ...

How a church emulates Starbucks

Friday, June 13th, 2008

In previous blog posts, I've discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall Street Journal, which discusses how U.S. churches are acting ...