Porter Gale’s “Your Network Is Your Net Worth”: A Manifesto for Succeeding by Sharing

Monday, May 13th, 2013

Sharing is the new like. That's the ethos of Porter Gale's Your Networking Is Your Net Worth, a new book that guides you through the world of networking in the digital age, where relationships can be launched in seconds on Twitter and then cultivated in a high-tech co-working space like Grind, ...

“Do or Die”: tough medicine for the CMO

Monday, December 19th, 2011

Marketers need to shift their focus from saying things about their brands to creating great products and experiences that will make people love their brands. That's what Clark Kokich believes. Clark, chairman of Razorfish, is the author of Do or Die, a new book that challenges marketers to rethink the way ...

What's the big idea? Razorfish hosts annual Client Summit

Thursday, April 30th, 2009

The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish? In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...