The Four Elements of the On-Demand Economy

Sunday, March 5th, 2017

Big brands continue to transition to the $57.6 billion on-demand economy, which is characterized by the complete removal of friction from consumer purchases: Jaguar and Shell recently rolled out a partnership to make it possible for people to prepay for gas from their in-car infotainment touchscreens. By using Apple Pay or ...

How Uber Feeds an Appetite for Disruption

Friday, August 19th, 2016

The news about Uber rolling out self-driving cars later in August underscores the reason why Uber has become a multi-billion dollar brand within seven years: Uber's core competence is not ride-sharing -- it's disruption. Uber has consistently developed and modified its business model to either drive or participate in disruption. Consider ...

This Is the World Uber Has Made

Tuesday, June 7th, 2016

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in "I'll Uber to the ball game tonight"). In business settings, we use the term "uberization" or "uberfication" to refer to companies creating on-demand services such as home delivery ...