The Four Elements of the On-Demand Economy

Sunday, March 5th, 2017

Big brands continue to transition to the $57.6 billion on-demand economy, which is characterized by the complete removal of friction from consumer purchases: Jaguar and Shell recently rolled out a partnership to make it possible for people to prepay for gas from their in-car infotainment touchscreens. By using Apple Pay or ...

Amazon Dashes to the On-Demand Economy

Sunday, January 22nd, 2017

Sometimes change wears an awkward smile. When Amazon launched Dash buttons for instant re-ordering of products in 2015, the idea seemed so goofy that some considered the announcement to be an April Fool's Day joke. Amazon actually expected people to affix WiFi-enabled hardware devices to any object in our homes ...

Uber’s Future: Snapchat on Wheels

Thursday, December 15th, 2016

I recently received an invitation to check out some behind-the-scenes Rogue One: A Star Wars Story videos and watch cartoon images of Star Wars X-Wings fly through the streets of Chicago. There was only one catch: the experience was available exclusively on my Uber app and viewable only after I ...

SIM Partners Makes It Easier to “Ride There with Uber”

Thursday, August 25th, 2016

Location is a catalyst for the $57.6 billion on-demand economy. Case in point: today SIM Partners, a location marketing technology platform provider (and one of my clients) announced that the company has made it possible for brick-and-mortar businesses ranging from restaurants to retailers to add a "Ride There with Uber" button to ...

How Uber Feeds an Appetite for Disruption

Friday, August 19th, 2016

The news about Uber rolling out self-driving cars later in August underscores the reason why Uber has become a multi-billion dollar brand within seven years: Uber's core competence is not ride-sharing -- it's disruption. Uber has consistently developed and modified its business model to either drive or participate in disruption. Consider ...

Why Voice Search Is the Future of the On-Demand Economy

Tuesday, June 14th, 2016

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company's I/O event in May. Then Apple, at its Worldwide Developers Conference June 13, ...

This Is the World Uber Has Made

Tuesday, June 7th, 2016

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in "I'll Uber to the ball game tonight"). In business settings, we use the term "uberization" or "uberfication" to refer to companies creating on-demand services such as home delivery ...

Why Winning with Digital Is Like Making a Movie

Tuesday, October 28th, 2014

Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: The Next Challenge in Digital Mastery, a presentation by Bill ...

“We Are a Catalyst”: Jeremiah Owyang Discusses Crowd Companies, His Bold New Venture for the $110 Billion Collaborative Economy

Wednesday, December 11th, 2013

If you have ever rented your home or apartment to make extra income while you were on vacation, or if you've used a markplace like Lyft to rent a car from someone just like you, then congratulations are in order: you're contributing to the rise of the $110 billion collaborative ...