Do You Speak Emoji?

Tuesday, February 7th, 2017

Next time you are on Twitter, check out emoji search by Google. If you tweet an emoji to Google's Twitter account, Google will respond with suggestions of where to eat or what to do based on the content of your emoji. For instance, I tweeted to Google a donut emoji, ...

Why Kanye West Should Be Twitter’s CEO

Thursday, January 28th, 2016

Twitter should ask Kanye West to be its CEO -- or at least a member of its board. In 72 hours, Kanye has done more to make Twitter relevant and compelling than anything its beleaguered executive team has done during the past year. First came the #SWISH moment on January 24, when ...

Honoring #BestBlackAlbumCovers

Thursday, December 24th, 2015

What are the best all-time album covers by black artists? Google #BestBlackAlbumCovers and find out. On December 23, 2015, @SonofBaldwin started tweeting his favorite album covers from black artists, using the hashtag #BestBlackAlbumCovers. What followed was Twitter on its best day. #BestBlackAlbumCovers started trending as the Twitterverse began contributing a ...

How Hip-Hop Legend Jermaine Dupri Writes His Own Rules

Thursday, May 1st, 2014

In the world of hip-hop mogul Jermaine Dupri, building excitement for new music means creating his own rules for using social media to engage with fans. Dupri, Mariah Carey's manager and co-producer, has been a lightning rod for criticism from frustrated Carey fans who have wanted more information about her career ...

How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture

Friday, December 6th, 2013

Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media that CNN has declared 2013 as the year of the hoax. ...

How One Tweet from Jimmy Page Turned “Ramblize” into a Media Sensation

Thursday, November 21st, 2013

How did an obscure song that was languishing on YouTube for two years suddenly capture the interest of music journalists? Two words: Jimmy Page. Here's the scoop: on November 15, the guitar god shared via Twitter a cryptic message about legendary rapper Biggie Smalls, aka Notorious B.I.G., with a link to ...

Thom Yorke: Crusader or Crybaby?

Friday, July 19th, 2013

I can't decide whether Thom Yorke is a petulant child, cynical operator, or a hero to artists. Maybe he's all three. On July 14, Yorke declared war on Spotify, removing from the popular streaming service his solo music and that of his experimental band Atoms for Peace.  On Twitter he and ...

5 Marketing Lessons from the 121212 Concert for Sandy Relief

Tuesday, December 18th, 2012

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show (actually two of them) witnessed by 40,000 people in Madison ...

Major League Baseball shows trust on Twitter

Saturday, May 5th, 2012

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, the reference to "pine tar above the knuckles" is meaningless and perhaps ...

Photobomb your brand

Friday, May 4th, 2012

Have you photobombed your brand lately? At the recently conducted Social Media Strategies Summit in Chicago, social media superstars Ramon De Leon, the marketing mind of a six-store Domino's Pizza franchise in Chicago, and Jessica Gioglio of Dunkin’ Donuts both showed how and why you should photobomb – or share your ...