Tag Archives: thought leadership

Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report

The recently leaked New York Times Innovation report has become required reading because the document provides a candid snapshot of a legendary brand struggling to embrace the realities of running a business in the digital era. In unsparing language, the … Continue reading

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Three Questions Your Thought Leadership Strategy Should Always Answer

Joe Pulizzi of the Content Marketing Institute┬árecently took companies to task in an assessment of branded content that he published on LinkedIn. “The majority of content produced by brands through blog posts, enewsletters, social media posts, print magazines and webinars … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , | 1 Comment

Got content?

I recently joined the marketing team at iCrossing, a global digital agency that builds connected brands. I’m focusing on thought leadership, influencer outreach, and sharing the company brand through social media. I’m excited at this direction in my career, and … Continue reading

Posted in Agencies, Digital, Marketing, Uncategorized | Tagged , , | 1 Comment