The CMO’s Guide to Facebook Graph Search

Thursday, January 24th, 2013

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO's Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According to the PoV, marketers need to get more focused on generating closer ...

The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Tuesday, January 15th, 2013

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today's market-moving, stop-what-you're-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous -- the symbol for a social media phenomenon that has revolutionized the way we live but ...