Online, offline converge in new marketing campaign

Monday, April 6th, 2009

How do you make laundry detergent fun? My employer Razorfish tackled this challenge when we helped all® detergent create a promotion that aired April 5 on Celebrity Apprentice.  Instead of focusing on product attributes, we associated all® with a charitable cause through viral marketing.  Celebrity Apprentice viewers saw a 30-second TV ...