Tag Archives: Taylor Swift

You Don’t Have to Hug Your Fans

  Building fan love doesn’t mean pandering to your audience. Radiohead, which dropped its new album A Moon Shaped Pool digitally May 8, builds fan devotion by challenging and even confounding its audience, which is the right approach for a group whose … Continue reading

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Will the Music Industry Enjoy an “Adele Effect”?

When Forbes publishes its annual list of highest-earning musicians in December, Adele’s name will surely be on it. Her astronomical album sales, even surpassing the standards of the pre-digital era, will be a large part of the story. Within its … Continue reading

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Millennials and Old People Rule the Music World

Music fans have always reserved the right to identify with the popular artists of their time while harshly judging the tastes of the generations that follow them. Those who came of age during World War II had Frank Sinatra, and … Continue reading

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Will the Women of Country Music Flourish in 2016?

Country music produced several big moneymaking superstars in 2015, but none of them were women. To wit: in December, Zack O’Malley Greenburg of Forbes published his annual list of the world’s highest-paid musicians. Of the 30 names on the list, … Continue reading

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Meet the New Music Moguls

How do the world’s highest-paid musicians make their money? Not by making music. As shown in the Forbes list of the world’s highest paid musicians of 2015, elite stars cash in from touring, forming endorsement deals with brands, and by … Continue reading

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Adele and Taylor Swift: The Diva and the BFF

Adele and Taylor Swift succeed by writing and performing personal songs that connect emotionally with a fan base consisting mostly of women. But they have pursued markedly different approaches to building their personal brands, demonstrating that superstars can write their … Continue reading

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#Kanye2020: Brilliant Branding, Bro

The Kanye West brand is like a Ferrari careening down a highway. Sometimes you want to watch the spectacle. Other times you want to get out of the way. And then there are times when you wish you were in … Continue reading

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6 Predictions for Music Streaming

Forget Taylor Swift’s futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube’s streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with … Continue reading

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