Tag Archives: Surface

Razorfone takes retail from ho-hum to fun

Recently I discussed how technology helps marketers create experiences that build businesses.  As if on cue, the Razorfish Emerging Experiences team just released Razorfone — an application that shows how multitouch technology can turn the boring process of buying a … Continue reading

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Technology = customer experience in 2010

AT&T Retail Surface Experience from Razorfish – Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer — a move that underscores the importance of information technology to the agency … Continue reading

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Auto shopping in 3-D

Razorfish operations in Germany, known as Neue Digitale/Razorfish, have launched the first real-time 3-D configurator for Microsoft Surface — which makes it possible for multiple customers to design their own Audi A4 automobile together.  Consumers can collaborate to design their … Continue reading

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Multitouch technologies taking Razorfish by storm

Multitouch technologies like Microsoft Surface are taking Razorfish by storm.  Encouraged by the popularity of Wii and the iPhone, Razorfish user experience designers are creating new ways for people to communicate with applications on devices through body gestures like a … Continue reading

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Art of the idea

In a recent blog post I mentioned that a recession is the right time to innovate.  Looks like BusinessWeek agrees.  The March 23-30 issue, “Game-Changing Ideas for Business,” highlights breakthrough business ideas that have emerged during tough times when companies … Continue reading

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Amnesia Razorfish: sexy, social and successful

Recently Australia-based Amnesia Razorfish (part of the Razorfish global network) won the Adnews interactive agency of the year for the third consecutive year. As a Razorfish employee, I’m happy for my colleagues at Amnesia Razorfish (and of course for our … Continue reading

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The Razorfish Doodle Wall

Razorfish employs the kinds of people Forrester Research describes as “creators,” or individuals who actively contribute to social media communities through their own blogs or other uploaded content.  You can find many creators in the Razorfish Chicago office (where I … Continue reading

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Two lessons from the Avenue A | Razorfish Client Summit

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. … Continue reading

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Two lessons from the Avenue A | Razorfish Client Summit

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. … Continue reading

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The inside scoop on Microsoft Surface

On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the … Continue reading

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