Razorfone takes retail from ho-hum to fun

Wednesday, November 25th, 2009

Recently I discussed how technology helps marketers create experiences that build businesses.  As if on cue, the Razorfish Emerging Experiences team just released Razorfone -- an application that shows how multitouch technology can turn the boring process of buying a mobile phone into an immersive experience. Razorfone uses the Razorfish Touch ...

Technology = customer experience in 2010

Friday, November 20th, 2009

AT&T Retail Surface Experience from Razorfish - Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer -- a move that underscores the importance of information technology to the agency business.  As my Razorfish colleague Joe Mele wrote, "You better have ...

Auto shopping in 3-D

Thursday, October 1st, 2009

Razorfish operations in Germany, known as Neue Digitale/Razorfish, have launched the first real-time 3-D configurator for Microsoft Surface -- which makes it possible for multiple customers to design their own Audi A4 automobile together.  Consumers can collaborate to design their own car, including adjusting the paint finish and selecting packaging ...

Multitouch technologies taking Razorfish by storm

Tuesday, June 16th, 2009

Multitouch technologies like Microsoft Surface are taking Razorfish by storm.  Encouraged by the popularity of Wii and the iPhone, Razorfish user experience designers are creating new ways for people to communicate with applications on devices through body gestures like a simple tap of a screen.  As my colleague Garrick Schmitt ...

Art of the idea

Monday, March 23rd, 2009

In a recent blog post I mentioned that a recession is the right time to innovate.  Looks like BusinessWeek agrees.  The March 23-30 issue, "Game-Changing Ideas for Business," highlights breakthrough business ideas that have emerged during tough times when companies need new ways to manage and grow.  In the article ...

Amnesia Razorfish: sexy, social and successful

Thursday, March 5th, 2009

Recently Australia-based Amnesia Razorfish (part of the Razorfish global network) won the Adnews interactive agency of the year for the third consecutive year. As a Razorfish employee, I'm happy for my colleagues at Amnesia Razorfish (and of course for our clients, as the award is a reflection on them, too).  ...

The Razorfish Doodle Wall

Monday, January 19th, 2009

Razorfish employs the kinds of people Forrester Research describes as "creators," or individuals who actively contribute to social media communities through their own blogs or other uploaded content.  You can find many creators in the Razorfish Chicago office (where I work), home of the Doodle Wall. The Doodle Wall, adjacent to ...

Two lessons from the Avenue A | Razorfish Client Summit

Wednesday, May 21st, 2008

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...

The inside scoop on Microsoft Surface

Tuesday, May 20th, 2008

On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...

AT&T launches a Surface-level consumer experience

Wednesday, April 2nd, 2008

I cannot say I know anyone who would characterize shopping for a mobile device as "fun and engaging." AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA Wireless Conference April 2, AT&T demonstrated how the company will use Microsoft Surface touch ...