Tag Archives: Superhype

Google Gamifies Google Maps

On March 14, Google announced a new tool that makes it possible for developers to turn real-world Google Maps locations into fantasy settings via augmented reality. A new API will transform your local coffee shop or noodle hangout into “a … Continue reading

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Into the Mystic with Robert Plant

I have seen Robert Plant in concert six times throughout his adventurous solo career. As I watched Robert Plant and the Sensational Space Shifters with my family February 20 at The Riviera Theatre, I thought of the lyrics to the Traffic song “Dear … Continue reading

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Amazon: One Industry to Rule Them All?

For once, Amazon is playing catch-up. The great disruptor is just another player in the entertainment space. Amazon Studios, its TV and movie arm, is still looking for a blockbuster like Game of Thrones to compete in an elite league … Continue reading

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Virtual Reality Helps U.S. Athletes Train to Win Olympic Gold

When U.S. Alpine skier Mikaela Shiffrin won a Winter Olympics gold medal in the giant slalom race February 15, she also achieved a victory for virtual reality. She is among the members of the U.S. Ski & Snowboard team who … Continue reading

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Blessed Are the Change Agents

Years ago, an agency asked me to define its target buyer as part of a brand repositioning. My client wanted to do business with companies eager to innovate. I recommended that my client stop thinking of its buyer in terms … Continue reading

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Apple Wants to Liberate Your Medical Records

How easily can you obtain your medical records from your provider? Do you know what your precise cholesterol levels are? I’m willing to bet my new iPhone that your answers to these questions are “Impossible” and “No.” But if Apple … Continue reading

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How Virtual Reality Transforms Training and Improves Performance

Minnesota Vikings Quarterback Case Keenum will always be known as the guy who passed the football to Wide Receiver Stefon Diggs to pull off the stunning Minnesota Miracle last-second victory over the New Orleans Saints in the NFL playoffs on … Continue reading

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4 Ways Brands Can Adapt to Facebook’s News Feed Overhaul

Everyone is freaking out about the latest Facebook algorithm change, which CEO Mark Zuckerberg announced on January 11. And yes, the change is big. Facebook will: Downgrade in users’ news feeds the content that businesses publish. Boost posts from users’ … Continue reading

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Four Companies Gobbled Up Immersive Reality Investments in 2017

There is good news and bad news for the immersive reality industry, which consists of businesses that provide augmented reality (AR), mixed reality (MR), and virtual reality (VR) products. First the good news: According to analytics firm Digi-Capital, start-ups in … Continue reading

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Memorable Album Covers of 2017

 Don’t let anyone tell you album covers are dead. Album artwork continues to express the visions of artists and the musical content of the albums themselves as powerfully as covers did in the era of album-oriented rock. Memorable album … Continue reading

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